KentuckyUnited Program Overview

2010-2011 KentuckyUnited Partners

Level 1 Partners:

Bowling Green Area Chamber of Commerce

Corbin Economic Development Agency

Northwest KY Forward

Bluegrass South

Kentucky Cabinet for Economic Development

Tennessee Valley Authority

LG&E/Kentucky Utilities

Greater Paducah Economic Development Council

I-65 Alliance

Level 2 Partners:

Hopkinsville/Christian County Economic Development Council

Greater Owensboro Economic Development Corp.

Bluegrass Alliance

Level 3 Partners:

Ashland Alliance

Mt. Sterling/Montgomery County Industrial Development Authority

Almost Nashville

Greater Louisville, Inc.

Northern Kentucky Tri-ED

Oldham County Economic Development Authority

Level 4 Partners:

Morehead/Rowan County Economic Development

Logan LEADS

Jeffersontown Economic Development Authority

Original Plan

Create a program that will be the primary source of economic development marketing for the state of Kentucky. A public/private partnership created to dynamically and aggressively market Kentucky to key business decision makers around the United States.

Goals

Increase awareness among key decision makers

Increase number of projects/prospects interested in Kentucky

Provide cost-effective marketing sponsorship opportunities for local/regional economic development organizations

Target Audiences

Site Consultants Company contacts Kentucky natives University alumni Existing Kentucky business affiliates Entrepreneurial/Fast growth companies

3 Step Process

• Step 1 – Sales – 18-24 month process “Kentucky Road Show”

Step 2 – Marketing– Develop sales materials, themes, events,

research, etc. Step 3 – Branding

– What is Kentucky’s brand?

Where are we in the process?

“Kentucky Road Show” Marketing trips– September 2009 – Atlanta, GA– October 2009 – Chicago, IL– January, 2010 – Dallas, TX– May, 2010 – New York, NY– September, 2010 – Detroit, MI– October, 2010 – Atlanta, GA– January 2011 - Dallas, TX– May, 2011 – New York, NY

Where are we in the process?

Luncheons for site consultants– August, 2010 – Chicago, IL– November, 2010 – Indianapolis, IN– March, 2011 – Columbus, OH– April, 2011 – Cleveland, OH

“Kentucky Road Show” Results

229 face-to-face meetings with companies or site location consultants with events in New York, Columbus and Cleveland still to come this year.

More than 50 additional contacts with site consultants through bourbon tastings in select cities

Total direct contacts - 279

Marketing Materials - Logo

Marketing Materials – Sales Pieces

Invitations & Advertisements

Exhibit Booth

Web page – www.kentuckyunitedonline.org

Event Sponsorships

Area Development Forum, Louisville – May 2009 IAMC Spring Forum, Colorado Springs – April 2010 IAMC Fall Forum, Hot Springs, VA – October 2010 Colliers National Meeting, Nashville – November 2010 Grubb & Ellis Annual Meeting, San Diego – February 2011 SEDC Meet the Consultants, Atlanta – May 2011 Kentucky Consultants Forum - TBD

Next Steps

Review benefit levels and numbers on teams Begin planning for two regional, in-state events in

2011-2012 cycle Investigate opportunities for smaller communities to

participate Recruit top Kentucky companies to contribute to

program ala Georgia Allies Look for additional marketing opportunities

Discussion