jung x sxsw

© 2012Jung @ SXSW1

@ SXSW

Jung @ SXSW © 20122

South by Southwest (SXSW) is a set of film, interactive and music festivals and conferences that take place every spring in Austin, Texas, United States.

SXSW began in 1987, and has continued to grow in size every year.

SXSW?

✓20,000 visitors✓2,000 international

attendees✓935 sessions✓18 themes✓15 locations

© 2012Jung @ SXSW3

© 20124

Themes

Better TomorrowBranding + MarketingConvergenceCulture, Science + PlayDesign + DevelopmentEmergingFeatured + Keynote SessionsFuture of WorkGovernment + GlobalHealth + EducationJournalism and Online ContentLate Break and Future15MentorsNew BusinessScreenBurn + GamingSocial NetworksStartup VillageWorkshop

Jung @ SXSW

© 20125 Jung @ SXSW

SessionsThe future of lifestyle mediaGamify & socializeThe next big thing in social networkingEntertain or fail: brands as the new publishersRebuilding LEGODoes your product have a plot?How to be an idea factorySean Parker presentationSkyNet vs. Mad Max: battle for the futureThe business of Kevin SmithBuilding digital products with passionate usersExpading your intelligenceThe future of music consumptionWhy rappers are better marketers than youThe future of New York TimesMaking the real world easier to useBrands as patternsRethinking gaming addiction in psychotherapyA conversation with Seth McFarlaneDigital Age EditingHow X-Factor Got SocialWhy Ad Agencies should work More like tech-startupsExpanding our Intelligence without limitAlternative channels of digital distributionA guide to transmedial storytellingHow data can predict your future?What's the next big thing in Social Networking?Gamify & SocializeBrands as PatternsThe Wars of Tech

Outlook

© 2012Jung @ SXSW / Outlook6

Jung @ SXSW © 20127

Lego Business Cards Facebook

Business Cards

Spotify House @ SXSW

Homeless Hotspots by

BBH

Nike+ Fuel during SXSW

Homeless Hotspots by

BBH

General Electric -

Check in and get a free

drink

Jung @ SXSW / Adaptive Adverts © 20128

Pepsi @ SXSW GB @ Swedish summer hotspots

Jung @ SXSW / Adaptive Adverts © 20129

In-store storytelling

Interactive vending machine

Jung @ SXSW / Twitter USA vs. Europe © 201210

1.23 million tweets in 5 days

Jung @ SXSW / Twitter USA vs. Europe © 201211

Trends

© 2012Jung @ SXSW / Trends12

© 2012Jung @ SXSW / Trends - From Curator to Creator13

From curator to creator

© 2012Jung @ SXSW / Trends - From Curator to Creator14

”Publishers love their audience, brands love their products.”

© 2012Jung @ SXSW / Trends - From Curator to Creator15

Do something for your community

© 2012Jung @ SXSW / Trends - From Curator to Creator16

How do you approach it strategically?Try not to be strategic.

Jung @ SXSW / Trends - From Curator to Creator © 201217

Find what your audience is passionate about.

Create and deliver content, packaged for your

audience, not for yourself.

Let your strategy be iterative.

Key Take Aways

Jung @ SXSW / Trends - From Curator to Creator © 201218

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© 2012Jung @ SXSW / Trends - Big Data19

Big Data

© 2012Jung @ SXSW / Trends - Big Data20

© 2012Jung @ SXSW / Trends - Big Data21

Everything I do, listen to, read, like, attend and say can be used for me - and against me.

Jung @ SXSW / Trends - Big Data © 201222

© 2012Jung @ SXSW / Trends - Big Data23

”The notion of putting you in the center of the world.”

Jung @ SXSW / Trends - Big Data © 201224

Use technology to tailor messaging and offers. Make

sure it is relevant to ”me”.

Ensure that consumers never lose connection or

miss opportunities in their vicinity.

Use the internet to get off the internet.

Key Take Aways

Jung @ SXSW / Trends - Big Data © 201225

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© 2012Jung @ SXSW / Trends - Social Good26

Social good

© 2012Jung @ SXSW / Trends - Social Good27

”Innovation is not about problem solving, it’s about solution finding”

Jung @ SXSW / Trends - Social Good © 201228

Jung @ SXSW / Trends - Social Good © 201229

There is a lot of will and power to be seized and

channeled.

An opportunity for brands to create new and

stronger partnerships with organizations, non-profits

and NGO's. Expand your CSR work!

Engage consumers on a deeper level - "do more

than your product"

Key Take Aways

Jung @ SXSW / Trends - From Curator to Creator © 201230

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Jung @ SXSW © 201231

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