jung x sxsw
DESCRIPTION
Curiosity is something that unites Jung and our clients. Therefore, we took a flight to Austin, Texas, to visit the SXSW festival - a melting pot where the future movers and shakers of technology, creativity and innovation come together during five intense days with over 20 000 participants from various startups, agencies, companies and organizations. A place where many of today's most influential players on the web have successfully launched and discussed their products. After attending many hours of panel discussions, lectures and workshops, we have collected our thoughts in this presentation. It focuses on major trends from the cutting edge of digital media and how they can be applied to business offerings, and how they influence brands and communication. These are our thoughts on SXSW, what are yours? About Jung: We are a curious public relations agency based in Stockholm. We help our clients to reach their target groups in an inspiring and efficient way. For us, PR means personal relations - a straightforward way to understand communication as driven by dialogue. Our work stretches from strategy to implementation. We also provide a showroom for fashion and lifestyle products.TRANSCRIPT
© 2012Jung @ SXSW1
@ SXSW
Jung @ SXSW © 20122
South by Southwest (SXSW) is a set of film, interactive and music festivals and conferences that take place every spring in Austin, Texas, United States.
SXSW began in 1987, and has continued to grow in size every year.
SXSW?
✓20,000 visitors✓2,000 international
attendees✓935 sessions✓18 themes✓15 locations
© 2012Jung @ SXSW3
© 20124
Themes
Better TomorrowBranding + MarketingConvergenceCulture, Science + PlayDesign + DevelopmentEmergingFeatured + Keynote SessionsFuture of WorkGovernment + GlobalHealth + EducationJournalism and Online ContentLate Break and Future15MentorsNew BusinessScreenBurn + GamingSocial NetworksStartup VillageWorkshop
Jung @ SXSW
© 20125 Jung @ SXSW
SessionsThe future of lifestyle mediaGamify & socializeThe next big thing in social networkingEntertain or fail: brands as the new publishersRebuilding LEGODoes your product have a plot?How to be an idea factorySean Parker presentationSkyNet vs. Mad Max: battle for the futureThe business of Kevin SmithBuilding digital products with passionate usersExpading your intelligenceThe future of music consumptionWhy rappers are better marketers than youThe future of New York TimesMaking the real world easier to useBrands as patternsRethinking gaming addiction in psychotherapyA conversation with Seth McFarlaneDigital Age EditingHow X-Factor Got SocialWhy Ad Agencies should work More like tech-startupsExpanding our Intelligence without limitAlternative channels of digital distributionA guide to transmedial storytellingHow data can predict your future?What's the next big thing in Social Networking?Gamify & SocializeBrands as PatternsThe Wars of Tech
Outlook
© 2012Jung @ SXSW / Outlook6
Jung @ SXSW © 20127
Lego Business Cards Facebook
Business Cards
Spotify House @ SXSW
Homeless Hotspots by
BBH
Nike+ Fuel during SXSW
Homeless Hotspots by
BBH
General Electric -
Check in and get a free
drink
Jung @ SXSW / Adaptive Adverts © 20128
Pepsi @ SXSW GB @ Swedish summer hotspots
Jung @ SXSW / Adaptive Adverts © 20129
In-store storytelling
Interactive vending machine
Jung @ SXSW / Twitter USA vs. Europe © 201210
1.23 million tweets in 5 days
Jung @ SXSW / Twitter USA vs. Europe © 201211
Trends
© 2012Jung @ SXSW / Trends12
© 2012Jung @ SXSW / Trends - From Curator to Creator13
From curator to creator
© 2012Jung @ SXSW / Trends - From Curator to Creator14
”Publishers love their audience, brands love their products.”
© 2012Jung @ SXSW / Trends - From Curator to Creator15
Do something for your community
© 2012Jung @ SXSW / Trends - From Curator to Creator16
How do you approach it strategically?Try not to be strategic.
Jung @ SXSW / Trends - From Curator to Creator © 201217
Find what your audience is passionate about.
Create and deliver content, packaged for your
audience, not for yourself.
Let your strategy be iterative.
Key Take Aways
Jung @ SXSW / Trends - From Curator to Creator © 201218
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© 2012Jung @ SXSW / Trends - Big Data19
Big Data
© 2012Jung @ SXSW / Trends - Big Data20
© 2012Jung @ SXSW / Trends - Big Data21
Everything I do, listen to, read, like, attend and say can be used for me - and against me.
Jung @ SXSW / Trends - Big Data © 201222
© 2012Jung @ SXSW / Trends - Big Data23
”The notion of putting you in the center of the world.”
Jung @ SXSW / Trends - Big Data © 201224
Use technology to tailor messaging and offers. Make
sure it is relevant to ”me”.
Ensure that consumers never lose connection or
miss opportunities in their vicinity.
Use the internet to get off the internet.
Key Take Aways
Jung @ SXSW / Trends - Big Data © 201225
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© 2012Jung @ SXSW / Trends - Social Good26
Social good
© 2012Jung @ SXSW / Trends - Social Good27
”Innovation is not about problem solving, it’s about solution finding”
Jung @ SXSW / Trends - Social Good © 201228
Jung @ SXSW / Trends - Social Good © 201229
There is a lot of will and power to be seized and
channeled.
An opportunity for brands to create new and
stronger partnerships with organizations, non-profits
and NGO's. Expand your CSR work!
Engage consumers on a deeper level - "do more
than your product"
Key Take Aways
Jung @ SXSW / Trends - From Curator to Creator © 201230
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Jung @ SXSW © 201231
Gävlegatan 12 A, 113 30 Stockholm, Sweden / +46 8 410 556 50 / jungrelations.com