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This is a studio project done in my 5501 design class at the Gerald D. Hines College of Architecture at the University of Houston for a permanent location for the South by SouthWest Festival in Austin, Texas.

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  • s: Lauren Roberts f: Mattew Johnson / ARCH 5501 Architectural Design Studio F11 MUSIC. FILM. NEW MEDIA ARTINTERACT SXSW

  • INTERACTION WITH MUSIC FILM AND NEW MEDIA ART

    Traditional art was designed with the intent of being solely viewed by the spectators, however; artists today are creating interactive art pieces that al-low the viewer to be more than a passive spectator but also part of the art.

    The South by Southwest (SXSW) Festival in Austin, Texas is an example of a music festival that celebrates the interaction of music and fi lm.

    Therefore, in my design for a permanent location for the SXSW festival, I experiment with how a simple, open form, without defi ne lines between programs, will encourage interaction between the programs, designers and spectators, and interior and exterior conditions. The main way this occurs in my project is by pairing each large program piece (the three large theaters and the administration spaces) with a transitional new media, interactive art gallery. In turn, these individual spaces have the ability to act independently or as one larger space. Other then the gallery spaces, one may interact with the SXSW Interactive Facility through the hydraulic art gallery elevator or the kinetic skin.

    Project Issues (Design Resolutions)

    1. The SXSW Festival in Austin, Texas does not have a permanent location to plan and host their annual event.(a) With this permanent location, viewers now have the opportunity to not only view artwork, but also view the making, creation, and invention of new media in the galleries and work spaces of the SXSW bldg. (b) I have also added a wild card program that will allow the public to come into the workspace to take classes on how to create their own new media art work.

    2. A design issue I encountered was accommodating a large amount of pro-gram on a small site. (c) I gave each program its own fl oor level; therefore, I also allotted a style of new media art gallery that would complement the program and allow for an interactive transition space between each level.(d) Also, vertically the two hydraulic elevators, which are 200 square feet each, act as transitional galleries spaces as well.

  • Project DescriptionDesign Concept. Project Issues. Design Strategies. Design ResolutionsINTERACT SXSW

  • SOUTH

    WEST

    (Design Resolutions)

    All the exterior performance/ gallery spaces are designed to have a blurred edge between the interior and exterior condition in order to create less of a separation and en-courage interaction between in-door and out-door spaces. These exterior spaces are also the places for program to congrate createing interaction between the different programs.

    (Design Stratigy)

    By using frosted glass as one of the layer of the exterior skin this allows for daylight to come into the building and not direct sunlight.

    The blurred views on the exterior skin encourage specta-tors to go to the terrace gallery spaces to see more clear-ly what is happening on the exterior of the building.

    10,000 sf

    32,000 sf

    Project Issues

    The program consists of four different performance spaces, offi ces, labs, work spaces, and multiple galleries making the site to program ratio is 1 to 3. (10,000sf site to 32,000sf gross total) This creates limited room for inter-action between levels and programs as well as limited space on the ground level for green space.

  • F A R = 5

    (INTERACTION WITH STREET)

    The building is raised off the ground to encourage people passing by the building to come off the street and interact with the street gallery.

    The General Purpose Hall is also placed next to the street gallery. This blurred edge condition allow for these programs to per-form separately or together.

  • existing proposed

    (INTERACTION WITH TERRACE SPACES)

    Since the foot print of the build takes up the entire site, green spaces were added back into the program.

    This also allows the users to have closer access to exterior spaces.

    The terraces were also given programs by making them either exterior gallery spaces or performance spaces.

  • AUDITORIUMWORK SPACE

    D ORD ORGENERAL HALL

    AUDITORIUMSOUND LABS

    WORK SPACED ORD OR

    GENERAL HALLBLACK BOX

    RORRROROOOOOOOOOSOOOSOSSOOOOOSOO SSSSS SOUND LABSSSS

    BLACK BOXENNEENERARRARRAALL HAHAALAALALLLL

    PERFORMANCE

    (INTERACTION WITH GALLERIES)

    Each large program piece was allotted its own fl oor level due to the size of the program; therefore, a style of new media art gal-lery was paired with each program as an interactive transition space between each level.

  • (INTERACTION BETWEEN LEVEL)

    Vertically the two hydraulic elevators, which are 200 square feet, act as transitional galleries spaces.

    The elevator also acts as a kinetic art piece for spectators who are passing by on the street as the elevator moves up and down the shaft.

    The each elevator acts as a space that houses art and also an interactive kinetic sculpture.

  • WIND

    (INTERACTION WITH KINETIC SKIN)

    The kinectic skin idea for my design came from an installation at the LIGO Science Education Center in Livingston Parish, Loui-siana called the Wave Wall.

    The kinetic art piece is made up of aluminum tubes that are connected on a pendulum; hence, when the wind acts on the tubes, they move back and forth making a wave.

    The kinetic skin is placed on the south and west side of the building facing the street edge. Therefore, the kinetic skin does not solely act as an art piece, but also as a passive shading system.

  • Project Program and AnalysisINTERACT SXSW Written Program. Program Analysis. Site Analysis

  • GENERAL LOBBY 500 SF

    TICKET BOOTH 200 SFMAKING

    LIMITED HOURSFORMAL

    FAR FROM STTICKET

    VISUALALWAYS OPENINFORMALCLOSE TO STFREE

    MAKINGLIMITED HOURS

    FORMALFAR FROM ST

    TICKET

    VISUALALWAYS OPENINFORMALCLOSE TO STFREE

    MAKINGLIMITED HOURS

    FORMALFAR FROM ST

    TICKET

    VISUALALWAYS OPENINFORMALCLOSE TO STFREE

    LIMITED HOURSFORMAL

    FAR FROM STTICKET

    ALWAYS OPENINFORMALCLOSE TO STFREE

    MAKINGLIMITED HOURS

    FORMALFAR FROM ST

    TICKET

    VISUALALWAYS OPENINFORMALCLOSE TO STFREE

    MAKINGLIMITED HOURS

    FORMALFAR FROM ST

    TICKET

    VISUALALWAYS OPENINFORMALCLOSE TO STFREE

    INTERACTIVE ART GALLERY 2000 SF

    STREET-SIDE GALLERY 1000 SF

    LOUNGE 800 SF WILD CARD (NIGHT CLUB) 2000 SF

    MAKINGLIMITED HOURS

    FORMALFAR FROM ST

    TICKET

    VISUALALWAYS OPENINFORMALCLOSE TO STFREE

    MAKINGLIMITED HOURS

    FORMALFAR FROM ST

    TICKET

    VISUALALWAYS OPENINFORMALCLOSE TO STFREE

    MAKINGLIMITED HOURS

    FORMALFAR FROM ST

    TICKET

    VISUALALWAYS OPENINFORMALCLOSE TO STFREE

    MAKINGLIMITED HOURS

    FORMALFAR FROM ST

    VISUALALWAYS OPENINFORMALCLOSE TO ST

    MAKINGLIMITED HOURS

    FORMALFAR FROM ST

    VISUALALWAYS OPENINFORMALCLOSE TO ST

    MAKINGLIMITED HOURS

    FORMALFAR FROM ST

    VISUALALWAYS OPENINFORMALCLOSE TO ST

    GENERAL PURPOSE HALL 4000 SF

    MULTIPURPOSE AUDITORIUM 4000 SF

    BLACK BOX THEATER 4000 SF

    DIGITAL LABORATORIES 3000 SF

    SOUND LABORATORIES 1000 SF

    ADMINISTRATION 1200 SF

    PROGRAM CHARACTERISTICS AND SQUARE FOOTAGE ESTIMATEEach program was analized on its characteristics in order to best place the program pieces with programs and within the site.

  • PUBLIC

    Building Lobby-200sf Ticket Booth (indoor/ outdoor)-500sf General Lobby Space-800sf Lounge or Caf

    -2 sets of Bathrooms (mens/ womens)-Outdoor Performance Space

    GALLERIES

    -2000sf Interactive Art Gallery-1000sf Street side Gallery (Public Interface)-2000sf +/- Wild Card Program

    PERFORMANCE

    -4000sf General Purpose Hall-4000sf Auditorium-4000sf Black Box Theater

    ART LABORATORIES

    Digital Laboratory-2000sf Open Workspace-500sf Digital Laboratory Offi ce-(3) 150sf Digital Editing Suites

    Sound Laboratory-(5) 200sf Sound Studios

    ADMINISTRATIVE-(6) 150sf General Offi ces-200sf Conference Room-100sf Workroom

  • EXTERIOR SPACES

    12AM

    12PM

    3AM

    3PM9P

    M

    6AM

    6

    P

    M

    9AM

    50

    100

    150

    200

    300

    400

    500

    TIME PROGRAMS ARE USED THROUGHOUT THE DAYThe exterior performance and gallery spaces utilize the times that building is not as active.

  • PRECEDENT STUDYArchitects: MVPDV Project: Villa VPRO Locaion: Hilversum, Netherlands Built in: 1997 Type: commercial, offi ce

  • January

    February

    March

    April

    May

    September

    15-18 Austin City LimitsA s

    7-9 Tatoo Art Revival

    11-20 South by Southwest

    28-29 Wine and Music Festival

    Art Night AustinArt Night Austin26 A26 A

    2-3 Art City Austiny

    February

    19 Livestrong Marathon

    u

    y

    AA

    April

    15-17 Reggae Festival

    MAJOR ANNUAL EVENTS

  • Esthers Follies

    Paramount Theatre

    State Theatre

    Austin Convention

    Bat Bar

    Central Presbyterian Church

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    Bd Rileys

    Elysium

    Emos

    Flamingo Cantina

    Latitude 30

    Speakeasy

    Spill

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    pill

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    W 15th St.

    W 15th St.