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Strengthening and Leveraging Networks to Expand Your

AudienceLisa Colton

Chief Learning OfficerSee3 Communications / Darim Online

lisa@see3.com@lisacolton @darimonline

THIS IS AN ATTENTION ECONOMY

NETWORK BASICS

DefinitionsNodes: entities in a network, usually individuals.

Periphery: Outer part of a network, individuals who are only connected to the core through one or two people.

Core: center of a network with denser ties. Though most don’t know all others, they can access through direct connections.

Hubs: People who are well connected to others.

Clusters: Sets of individuals who are similar in some way, and tend to interact frequently. Often have own jargon, practice, culture, etc.

NETWORK WEAVERS

A Network Weaver is someone who is aware of the networks around them and explicitly works to make them healthier (more inclusive, bridging divides).

Network Weavers do this by connecting people strategically where there’s potential for mutual benefit, helping people identify their passions, and serving as a catalyst for self-organizing groups.

June Holley

Roles of Network Weaving

ConnectorCatalyst

GuardianCoordinator

FacilitatorBuilds trust, makes connections,

gets network building started

Identify needs, set up systems, offers support

Convene people to grow more explicit and focused

network

Help coordinate self-organized projects

Who leads these responsibilities in your organization?

• Value earns attention

• Focus on shareable content

1. VALUE EARNS ATTENTION

Value Added

Examples:

Content Curation

on Twitter

PromotingConnections

2. Focus on Shareable Content

Create Content The Others Can Use

Pinterest: Uber Shareable

• Social Media Experiment• Social Fundraising Experiment• Social Media Policy

• Webinar curriculum• Private coaching• Sharing opportunities