jds academy photos and video final
TRANSCRIPT
Jewish Day School Social Media Academy
Lisa Colton, Chief Learning Officer Stacy Laiderman, Senior Producer
Presenters
About See3
See3 produces compelling content. Paired with creative strategy, we develop online campaigns that tell your story to
drive action.
OUR TEAM 35 OF AUDIO-VISUAL PRODUCERS, STRATEGISTS,
MARKETING PROS, DESIGNERS, AND DEVELOPERS
ARE COMMITTED TO BRINGING YOUR GOOD WORK
TO THE PEOPLE INVESTED IN YOUR ISSUE.
2013: The Year of the Image
Social Media Channels+
Storytelling+
Goals+
Measurement=
Smart Use of Visual Media
• Why photos and Video are Important
• How to capture quality photos and footage
• Storage and distribution
• Use it!
Today’s Plan:
Photo and Video Basics
Think before you Act!
• Select characters (pre-interviews)
Pre-Production:
• Scout locations
• Release forms
• Shoot list
• Write strong interview questions
• Determine crew and gear
• Equipment
• Technical knowledge
• Ability to visually tell a story
• Organization
REMEMBER: The most important thing is the story you tell, not the tools you use to tell it.
What Elements go into good photos and videos?
Camera
• Consumer vs. Pro• Understanding camera
settings (frame rate, resolution, bitrate)
Sound(some times a good microphone can mean more than a camera!)
• LAV• Shot gun • Onboard• Headphones
Basic Gear
• Tripod• Lights• Storage
• Find your location (stable, quiet, controlled environment, what do you want the background to say, preferably large with color) • Choose your frame
• Lighting
Setting up for
An Interview or shoot
• Set your white balance, focus, iris
• Check audio levels: record/playback test
• Prep subject, sign release form
• Turn of cell phones and press record!
Framing
Don’t place your subject close to the wall or backdrop
flat deep
Framing
MWS (medium wide shot)
Shot sizes: MS, MCU, CU
MCU (medium close up) CU (close up)
Framing
Too Centered
Eye line and rule of Thirds
(Best) Looking off screen
Framing
Make sure there isn’t too much head room
Too much head room
Lighting
Use existing light where possible
Three point lighting:•Key•Fill•Backlight
camera
Lighting
Don’t put your subject in front of a window; instead use window to light the subject!
Window behind subject Window behind camera
White Balance
Set the camera for where white is white in the light in which you’re filming or photographing.
Sunlight = blue
Indoors = oranges
Fluorescent = green
White Balance
Not white balancedWhite balanced
White Balance
There are two ways to set white balance, manually and automatically.
Focus & IrisManual - Zoom into your subjects face to tell the camera where you want to focus
Iris – Helps you adjust your exposure.
Audio
Avoid using the onboard mic• If you have two channels, set up a shot gun microphone
and place a LAV on the subject
• If you have only one channel, use either an LAV or shot gun
Check your levels
Make sure you are in a quiet environment.
Gather Supporting Footage and Creating a “Scene”7 Shots you should try to get while filming a scene:1. Establishing wide shot
2. Action medium shot
3. Over the shoulder shots
4. Cut Aways – coverage that relates to your subject5. Linking shots
6. Close-ups
7. Listening shots
Gather Supporting Footage
Establishing wide shot
Gather Supporting Footage
tett
Establishing wide shot
Gather Supporting Footage
Close-ups
Gather Supporting Footage
Listening shots
Gather Supporting Footage
Action medium shot
Gather Supporting Footage
Cut Aways
Gather Supporting Footage
Linking shot
Pointers for Shooting Usable Footage• Hold a steady shot for 10 seconds
• If filming hand held, make sure to support yourself and use your core!
• If you have a tripod, use the pan and tilt features to give the shot some action
• Avoid using the zoom. Zooming in on handheld shots makes shaky footage. If you want to get close to your subject physically get closer with the camera.
• Sound!
Wrapping Up
PRODUCTION IS ONLY HALF THE WORK
• Before you are ready to take a nap after your long day of work, remember to store your gear in a safe place!
• Put your batteries on the charger
• Download your photos of the SD card and organize them
• Set time aside to review your photos or footage before the next shoot so you can see what you want to improve upon!
EXTERNAL STORAGE
• Why use external storage?
• USB, FireWire, eSATA and Thunderbolt. Oh my!
• How much storage will you need?
Imagine your digital assets in the physical world:
Where would you rather work?
Start With a File Structure
o Editorialo Imageso Audioo Graphics and Brandingo Documents
Think about your needs
Folders are your friend
Think a uniformed structure for versions of edits and selects
A SYSTEM ONLY WORKS IF YOU USE IT!!
• Copy your files to the correct folder BEFORE you import them.
• Take the time to name your files correctly.
Use Those Assets!
Additional Resources
Vimeo.com (Video Academy)
Creativecow.net
Lowel.com/edu
Lifehacker Night School: The Basics of Photography
Need A Video Camera?
Between now and NAJDS we’ll be asking video related questions
in the Facebook Group. Answer for
your chance to win one of 10 Flip Cameras!