jamdani sari

Welcome

To Our

PresentationJamdani

Prepared by:Jasfia khanam Fama

Jamdani

• History– Jamdani was patronized by

imperial warrants of the Mughal emperors. Under British colonialism.

– UNESCO declared it as a Intangible Cultural Heritage of Humanity.

• Weave– Jamdani is a woven fabric in

cotton

Mughal Attire

Company profile• It’s a traditional fashion house. Designed by its

own designer.• Established in 2013• Fabric use: Jamdani• Mission& Vision: Present Modern dress with

traditional touch.• Present position: we have branches in every big

cities of Bangladesh

• Jamdani motif on pinterest• Jumdani tunic drsee• Contemporary jamdani• Jamdani wedding dress• Various types of Jamdani Saris

WOMAN'S ATTIRE

• Panjabi • Fotua

MEN'S ATTIRE

Jamdani exporter countries

• India 80%• USA • Italy• Canada• Middle eastern countries

WHERE WE WANT TO GO……….

Escada • International fashion house• Founded in 1978 in Italy.• Founders: Maegaretha and Wolfgang Ley in Munich, Germany.• Women's designer clothing, shoes, handbags and fragrances

MODES OF ENTRY

Mughal Attire

Merger

Adi Dhakeswari Bastralaya

OPERATIONAL PLAN

Production process

Suppliers

Plant & equipment

Inventory

Technology (Software)

Communication channels

Warranties

Quality control

Marketing Promotion

International

Marketing And

Promotional Decision

Economic Environment

Demographic

Environment

Cultural Environment

Political/Legal Environment

INTERNATIONAL PROMOTIONSABOVE THE LINE PROMOTION Includes promotion methods using “Mass media” TV, Radio and Cinema Newspaper The web (internet)

BELOW THE LINE PROMOTION includes promotion methods which are more personal, traditional and allow the company control. They can include:Public RelationsSales promotionsSponsorship

Management

• Own Weavers to Weave Jamdani.• Own designers to design exclusive dresses• Two management team.

CONCLUSION

• Jamdani is a intangible Cultural heritage of Humanity. We need to protect it . By international business people will know about Jamdani and our country traditional culture.