#ixdt - how to craft a perfect user experience

26 NOVEMBER 2013  LAB / TORINO by

UX user experience

A KEY Develop a large base of happy customers

USER EXPERIENCEMake users do what you want, while satisfying their needs, in a (such delightful) way that they will thank you for it later

UX USABILITY

UX USABILITY

UX SMART HIT

FAIL WALKING DEADROUGH PRODUCT THAT NOBODY USES

A SUITE OF PRODUCTS

THAT WORK

REFINED PRODUCT WITH

PLENTY OF HAPPY USERS

# OF USERS 

evolve

threat change

not scalableroughfew featurescrashes

time scalablerefinedfully featuredrarely crashes

kill

ROUGH PRODUCTWITH A SEED COMMUNITY OF HAPPY USERS

SMART FEW  HAPPY USERS 

FOCUS ON

Quantum of utility Be your software Few users  Respect & delight them 

PERFECTIONISM  

PERFECT DESIGN  

PERFECTIONISM  

 STRONG REQUIREMENTS  

PERFECT DESIGN  

PERFECTIONISM  

VALIDATED NEEDS 

 INACCURATE ASSUMPTIONS 

“Perfectionism is an excuse for procrastination”P.Graham

MVP You want to build a huge ship, but instead of building the ship right from the beginning, you start by testing your idea with minimal design to see if it floats.

tacati.it 

 CUSTOM 

YOU  ARE  HUMAN 

RIGID 

ANTICIPATE PROBLEMS AND  TURN THEIR INTO GOOD  CUSTOMER EXPERIENCE 

MASH-UP 

BUGGY 

BE FLEXIBLE IN FULFILLING   UNIQUE NEEDS 

MVP

localactors.org 

fabrica.it 

If you shouldn’t have tons of users, you have to :

delight them treat them as consultants 

PAY   LISTEN   RESPECT THEIR EXPERIENCE  

contestgram app 

 DEVELOP YOUR TARGET WITH 

YOUR PRODUCT 

ASSUMPTIONS 

VALIDATED NEEDS  NEEDS 

FEATURES 

MEASURED BEHAVIOURS 

INSIGHTS 

NEW ASSUMPTIONS 

_BLEND _FULFIL _CARE _CAPTURE _FLOW 

TIME  PERSONAL MOTIVATION

COMPLEXITYOF THE TASK

LEAN UX 

ASSUMPTIONS 

VALIDATED NEEDS 

FEATURES 

THINK 

MAKE 

CHECK =

LEAN UX 

_TEST EARLY & OFTEN _PIVOT & ITERATE _CUSTOMERS DEVELOPMENT 

THINK 

SPIKE sprintsprint

TIME  =S

V

Utility

Velocity=

“UX Design done right requireS an  incredible amount of time.  Many people tend to forget that good design, proper layout structure and an  intuitive workflow doesn’t come spilling  out onto a screen in a single day” 

PROCESS 

UX CULTURE 

FLOW OPTIMISATION 

BEHAVIOUR CONSISTENCY 

VISUAL CONSISTENCY 

EXPERIENCE STRATEGY 

_HOW PEOPLE INTERACT

_ORGANISATIONAL PROCESS

_COMPANY APPROACH

_UX RESEARCH

_IXD

_UI

_LOOK & FEEL

INTERACTION AMONG PEOPLE 

“We’re much better at taking the entire context into consideration when looking at other’s people design, than when we are creating our own: SCARY STUFF” 

PROCESS 

_EVOLUTIVE _INTERWOVEN & INTEGRATED _ANALYTICAL 

evolutive & integrated - spyday game app 

ANALYTICAL 

UX= BEHAVIOURAL HYPOTHESIS 

MEASURABLE TARGETS 

measured behaviours 

UX SMART HIT

FAIL WALKING DEAD

MUCHMUCHHARDER

HARD

If you want to boost your business with a perfect UX

STAY IN TOUCH and GET THE SLIDES at  

http://thedoers.co 

we@thedoersproject.com

@doersproject

/thedoers