innovation, tech education & entrepreneurship at boston college

Copyright 2008

Innovation & Information Systems Education at Boston College

Jan. 23, 2014

John Gallaugher

@gallaugher - http://gallaugher.com

Information Systems Dept.success = team effort from a deep bench

Rob Fichman

Jerry Kane Sam RansbothamJohn Gallaugher

Mary CroninJim Gips

Burcu Bulgurcu George Wyner

Innovation & IS Ed @!

– Results – Curricular Innovation

– Getting Social in Courses – Alumni Engagement

– Field Studies – Speaker Series – TechCouncil – Student Entrepreneurship

– Professor, Be Public! – Advising & Social Media

Fight Back! It’s the Golden Age of Business Education

We’ve Been Attacked!

Career Services

Teaching & Learning

Alumni & Development

Admissions University PR / Comm. Research

Career Services

Teaching & Learning

Alumni & Development

Admissions

University PR / Comm.

Research

Results

Results!

– Enrollment increase – 4x increase in four years

– Student satisfaction increase – Top ranked Carroll School

dept. in BusinessWeek specialty rankings

– Inbound engagement – new employers, alumni &

industry involvement – Thriving culture of

entrepreneurship – millions in capital raised,

multiple businesses launched, elite accelerator admission

IS Enrollment Increases

0

33

65

98

130

4#

Curricular Innovation

Freshman Core Course!

– First course in management, taught through the lens of technology

– Framing question: – “How can I possibly compete

when everyone can copy my technology & the competition is a click away?”

– Accessible, Practice-focused Content – case-chapters – framework/concepts

chapters – exam & group project

Case-Chapter– Technology

– Cloud, distributed computing, web crawling

– IP addresses – Geo-targeting – Cookies & profiling techniques – Caching, dark web,

information accuracy – Marketing

– SEO & organic search – SEM and ad rank – Display advertising – Ad-networks

– Finance – Shareholder voting rights – PE ratio, growth vs. mature

business, dividends

– HR – Employee retention & competition for tech talent (perks, public vs. pre-IPO firms, options)

– Careers – Ethics & the law

– Fraud – Privacy – Censorship – Errors despite good intensions – Anti-trust – Patents & Intellectual Property

– Strategy – Brand, Network Effects, Scale, Distribution Channels

We Put a Book in Their Pockets

Get Social in Courses

Social in Coursework!

• Expose the bar for excellence & help students over it

• Wikis – “Hall of Fame” for excellent work – Prior semester’s work - a running start

up the learning curve / “Living” cases – Am I a star or a slacker? Crowdsourced

exam questions tell students when they can still do something about it

• Twitter: – Generate enthusiasm / surface trends

in real-time / crowdsource support • Blogs

– Star or slacker? Students reading students helps make this clear.

– Firms may be watching! • Podcasts

– Leave no one behind

Alumni Engagement

Social to Tether & Engage!

• Get students & execs “in your network”

• Make it easy for others to join in

• Deliver value to lifelong learners

• Celebrate success • Benefits: speakers, field visits, research sites, career, advancement

Alumni & Learning!

• Field learning courses • TechTrek West • Technology & Economic Development (Ghana Field Study)

• Non-credit field learning • TechTrek Boston • TechTrek NYC

• Speaker Series • Technology Council • Student Entrepreneurship

Silicon Valley & Seattle

New York City Boston

One request:

PLEASE don’t

use phrase #TechTrek -

we’ve worked hard to

build this b

rand. Thanks!

Field Studies

Silicon Valley & Seattle

Tech & Economic Development

Boston Local Visits

on Fridays

New York City Holy

Thursday

Speaker Series

•Build audience - integrate w/courses & events

•Broad Club Co-Sponsorship

Speaker Series: IS means Business

Alumni Technology Council

Alumni Networking•Boston College Technology Council

–east coast –west coast

•Dinners •Breakfast Series •“Tech on Tap” informal networking •Careers in Technology Events

Student Entrepreneurship

Venture Competition•Juried competitions

–Elevator Pitch –Venture Competition

•Mentors –alums & ‘friends’ –entrepreneurs, execs, finance community

•Topical Lectures –Lean Startup, Growth Hacking

•Round-Robin Feedback –Legal, Acct., Pitch Critique

Professor, Be Public!

#

See and Be Seen!

• Promotion of work • Forum to capture and share ideas

• “Inbound marketing” letting them find you

Advising Gets Social

Get Found, Be Heard, Have Fun!

• Foursquare & be found! • SCVNGR for freshman orientation & beyond

• GroupMe for “troop coordination” in the field

Career Services

Teaching & Learning

Alumni & Development

Admissions University PR / Comm. Research

Career Services

Teaching & Learning

Alumni & Development

Admissions

University PR / Comm.

Research

Share on!@gallaugher

John Gallaugher

john.gallaugher@bc.edu

http://gallaugher.com