innovation, tech education & entrepreneurship at boston college
DESCRIPTION
Designing a university Information Systems curriculum and student experiences for impact and results. Boston College Carroll School of Management.TRANSCRIPT
Copyright 2008
Innovation & Information Systems Education at Boston College
Jan. 23, 2014
John Gallaugher
@gallaugher - http://gallaugher.com
Information Systems Dept.success = team effort from a deep bench
Rob Fichman
Jerry Kane Sam RansbothamJohn Gallaugher
Mary CroninJim Gips
Burcu Bulgurcu George Wyner
Innovation & IS Ed @!
– Results – Curricular Innovation
– Getting Social in Courses – Alumni Engagement
– Field Studies – Speaker Series – TechCouncil – Student Entrepreneurship
– Professor, Be Public! – Advising & Social Media
Fight Back! It’s the Golden Age of Business Education
We’ve Been Attacked!
Career Services
Teaching & Learning
Alumni & Development
Admissions University PR / Comm. Research
Career Services
Teaching & Learning
Alumni & Development
Admissions
University PR / Comm.
Research
Results
Results!
– Enrollment increase – 4x increase in four years
– Student satisfaction increase – Top ranked Carroll School
dept. in BusinessWeek specialty rankings
– Inbound engagement – new employers, alumni &
industry involvement – Thriving culture of
entrepreneurship – millions in capital raised,
multiple businesses launched, elite accelerator admission
IS Enrollment Increases
0
33
65
98
130
4#
Curricular Innovation
Freshman Core Course!
– First course in management, taught through the lens of technology
– Framing question: – “How can I possibly compete
when everyone can copy my technology & the competition is a click away?”
– Accessible, Practice-focused Content – case-chapters – framework/concepts
chapters – exam & group project
Case-Chapter– Technology
– Cloud, distributed computing, web crawling
– IP addresses – Geo-targeting – Cookies & profiling techniques – Caching, dark web,
information accuracy – Marketing
– SEO & organic search – SEM and ad rank – Display advertising – Ad-networks
– Finance – Shareholder voting rights – PE ratio, growth vs. mature
business, dividends
– HR – Employee retention & competition for tech talent (perks, public vs. pre-IPO firms, options)
– Careers – Ethics & the law
– Fraud – Privacy – Censorship – Errors despite good intensions – Anti-trust – Patents & Intellectual Property
– Strategy – Brand, Network Effects, Scale, Distribution Channels
We Put a Book in Their Pockets
Get Social in Courses
Social in Coursework!
• Expose the bar for excellence & help students over it
• Wikis – “Hall of Fame” for excellent work – Prior semester’s work - a running start
up the learning curve / “Living” cases – Am I a star or a slacker? Crowdsourced
exam questions tell students when they can still do something about it
• Twitter: – Generate enthusiasm / surface trends
in real-time / crowdsource support • Blogs
– Star or slacker? Students reading students helps make this clear.
– Firms may be watching! • Podcasts
– Leave no one behind
Alumni Engagement
Social to Tether & Engage!
• Get students & execs “in your network”
• Make it easy for others to join in
• Deliver value to lifelong learners
• Celebrate success • Benefits: speakers, field visits, research sites, career, advancement
Alumni & Learning!
• Field learning courses • TechTrek West • Technology & Economic Development (Ghana Field Study)
• Non-credit field learning • TechTrek Boston • TechTrek NYC
• Speaker Series • Technology Council • Student Entrepreneurship
Silicon Valley & Seattle
New York City Boston
One request:
PLEASE don’t
use phrase #TechTrek -
we’ve worked hard to
build this b
rand. Thanks!
Field Studies
Silicon Valley & Seattle
Tech & Economic Development
Boston Local Visits
on Fridays
New York City Holy
Thursday
Speaker Series
•Build audience - integrate w/courses & events
•Broad Club Co-Sponsorship
Speaker Series: IS means Business
Alumni Technology Council
Alumni Networking•Boston College Technology Council
–east coast –west coast
•Dinners •Breakfast Series •“Tech on Tap” informal networking •Careers in Technology Events
Student Entrepreneurship
Venture Competition•Juried competitions
–Elevator Pitch –Venture Competition
•Mentors –alums & ‘friends’ –entrepreneurs, execs, finance community
•Topical Lectures –Lean Startup, Growth Hacking
•Round-Robin Feedback –Legal, Acct., Pitch Critique
Professor, Be Public!
#
See and Be Seen!
• Promotion of work • Forum to capture and share ideas
• “Inbound marketing” letting them find you
Advising Gets Social
Get Found, Be Heard, Have Fun!
• Foursquare & be found! • SCVNGR for freshman orientation & beyond
• GroupMe for “troop coordination” in the field
Career Services
Teaching & Learning
Alumni & Development
Admissions University PR / Comm. Research
Career Services
Teaching & Learning
Alumni & Development
Admissions
University PR / Comm.
Research
