income access - benefits of affiliate marketing 2018 - ifx …€¦ · founded in 2002 to meet the...

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The information contained in this document is private and confidential. Any reproduction of this document requires the express written consent of author.2018 Sarafina Wolde Gabriel | iFX Cyprus

AFFILIATEMARKETING

What You need to Know

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The information contained in this document is private and confidential. Any reproduction of this document requires the express written consent of author.

Founded in 2002 to meet the forex, iGaming

and lottery industry’s need for bespoke affiliate

tracking and reporting technology,

and today part of Paysafe Group

Award-winning digital tracking

technology & full-service marketing

agency (your end-to-end hub

of online marketing insight & delivery)

The industry’s longest-serving independent

Affiliate Marketing Network − comprising 25,000+

media publishers and affiliates

across all multiple verticals

We are partnered with 250+ leading

brands in 50+ markets, across

Europe, North America, South

America, Australia, Africa and Asia.

WHOWE ARE

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Income Access specializes in marketing technology and services for the

iGaming, lottery, and trading industries, including:

lottery, scratch card, sportsbook, fantasy, casino, poker, bingo,

games, payment processors, forex and binary, and social casinos.

Income Access supports tracking, reporting, and

commissions calculations for offline to online campaigns at

retailer and brick-and-mortar locations.

WHATDO WE DO?

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The information contained in this document is private and confidential. Any reproduction of this document requires the express written consent of author.

Affiliate Management

Media Buying

Digital Marketing Audits

Search Engine Optimization (SEO)

Pay Per Click (PPC)

App Store Optimization (ASO)

Social Media Management

Content Marketing

Web & Creative Design

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OUR AWARD-WINNING TECHNOLOGY

Mobile TrackingAd Serving Affiliate Software

DIGITAL ACQUISITION PROGRAM OF THE YEAR, 2014

ACQUISITION AND RETENTION PARTNER, 2015

ACQUISITION AND RETENTION PARTNER, 2016

DIGITAL ACQUISITION PROGRAM OF THE YEAR, 2015

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The information contained in this document is private and confidential. Any reproduction of this document requires the express written consent of author.

The information contained in this document is private and confidential. Any reproduction of this document requires the express written consent of author.

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The information contained in this document is private and confidential. Any reproduction of this document requires the express written consent of author.

The information contained in this document is private and confidential. Any reproduction of this document requires the express written consent of author.

A performance-based partnership where brokers

and affiliates share in profits

A relationship that leverages the experience of a digital

marketing professional

Access to various sources of traffic (prospective customers) that aligns

with a broker’s target market

WHAT ISAFFILIATE MARKETING?

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The information contained in this document is private and confidential. Any reproduction of this document requires the express written consent of author.

The information contained in this document is private and confidential. Any reproduction of this document requires the express written consent of author.

What are the benefits of affiliate marketing?

Long-term strategy

Low Risk Marketing

Sales force paid on results

Enforce loyalty between your brand and your customers

Balanced acquisition mix

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The information contained in this document is private and confidential. Any reproduction of this document requires the express written consent of author.

The information contained in this document is private and confidential. Any reproduction of this document requires the express written consent of author.

Customer acquisition and retention

Advertise your brand USP and promotions/incentives

Brand Ambassadors

Endorse your brand

Product improvements

Highly effective at giving feedback on product & customer service

Intelligence on trends & technology

Ahead of the game on new tools/features

WHY ARE AFFILIATESValuable to Brokers?

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The information contained in this document is private and confidential. Any reproduction of this document requires the express written consent of author.

What rewards do affiliates get?

Increased loyalty

Increased opportunity

Long-term business partnership

Constant income streams

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The information contained in this document is private and confidential. Any reproduction of this document requires the express written consent of author.

The information contained in this document is private and confidential. Any reproduction of this document requires the express written consent of author.

SEM: SEO / PPC

Using content to improve site ranking, buy traffic via PPC

Media Buys

Advertising on relevant sites, display networks, programmatic

Email Marketing

Gathering a list of subscribers/captured audience

HOW DO AFFILIATES SELL?Direct Methods

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The information contained in this document is private and confidential. Any reproduction of this document requires the express written consent of author.

Content & SEO

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The information contained in this document is private and confidential. Any reproduction of this document requires the express written consent of author.

Trust Economies

Affiliates build trust with users

Community Building

Affiliates build communities

HOW DO AFFILIATES SELL?Indirect Methods

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The information contained in this document is private and confidential. Any reproduction of this document requires the express written consent of author.

Community & Promotions

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The information contained in this document is private and confidential. Any reproduction of this document requires the express written consent of author.

Dedicated support

Personalised, honest, open & consistent

Commissions & Payments

Competitive, flexible, timely

Clear boundaries

Rules, T&Cs, performance enhancements

Top Tips for a Successful Affiliate Programme

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The information contained in this document is private and confidential. Any reproduction of this document requires the express written consent of author.

Robust software

Reliable tracking and reporting, In-depth analytics,

easy to use

Marketing Tools

Variety of creative, landing pages & promotions

Top Tips for a Successful Affiliate Programme… cont’d

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The information contained in this document is private and confidential. Any reproduction of this document requires the express written consent of author.

FACTS ABOUT AN AFFILIATE PROGRAMME

• Can contribute as much as a 200% increase in new account acquisitions, deposits & trade volumes

• Can account for upwards of 30% of new player acquisitions

• Can generate conversion rates of 15% to 20%

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The information contained in this document is private and confidential. Any reproduction of this document requires the express written consent of author.

AFFILIATE MARKETING IS BEST SUMMED UP AS:

“Success is the sum of small efforts, repeated day in and day out”

-Robert Collier, author of “The Secret of Ages

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MEET SOME OF OUR CLIENTS

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The information contained in this document is private and confidential. Any reproduction of this document requires the express written consent of author.