improve your woocommerce sales without ux testing - david de boer #wooconf
Post on 05-Jul-2015
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Most small and medium businesses that use WooCommerce do not have the resources to do UX testing. So unfortunately they don’t structurally improve the user experience of their online store at all... Luckily, the most effective user experience improvements have been thoroughly tested already and only need to be implemented by a savvy WooCommerce user such as yourself. In this talk I explain the top 10 changes you should consider making to any Woocommerce store to improve sales based on testing done by the largest and most experienced retailers on the planet! Presented at WooCommerce Conference #WooConf in 2014 WooCommerce is the fastest growing ecommerce system, part of WordPress
TRANSCRIPT
IMPROVE YOUR SALES WITHOUT
UX TESTING
@davdebcom
I’M LAZY AND SO ARE YOU
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by David J
EASY & PROVEN
A CAVEMAN COULD DO IT!
@davdebcom
1. SPEED
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@davdebcom
2. CALL TO ACTION
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@davdebcom
3. BIGGER BETTER IMAGES
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by Kevin Stanchfield
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5. REMOVE FIELDS
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6. NINJA CHECKOUT
@davdebcom
by Vicki Brown Designs
6. NINJA GUEST CHECKOUT
@davdebcom
by Vicki Brown Designs
7. FREE SHIPPING@davdebcom
by Taylor B.
8. CALL ME MAYBE
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9. IMPROVE
TRUSTbaymard.com - getelastic.com - actualinsights.com - vwo.com @davdebcom
by Sean MacEntee
10. REVIEWS@davdebcom
by Disney
NOW EVERYONE:
GO EARN SOME GOLD COINS
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by Calgary Reviews
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