seth rand's wooconf presentation

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Latest Trends inSearch Engine Marketing

for yourWooCommerce Store

@SethRand@RandSEO

www.RandMarketing.com

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Seth Rand

Seth Rand - Founder and CEO of Rand Internet Marketing

With over thirteen years of industry experience, Seth has optimized over 750 websites, achieving over 100,000 Top 10 organic search engine rankings between Google, Yahoo, and Bing. Seth has overseen more than $20 million in pay per click advertising, and is a published author in our industry.

Seth is a Google Certified Partner and was named to the Google Partners AllStars in 2015. He serves on the Board of Directors of the BBB is a member of SEMPO. Seth has repeatedly been recognized as an up and comer in our region and the digital marketing industry. Under Seth’s direction, Rand Marketing was named as one Top 10 web design firms and Top 25 fastest growing tech companies in South Florida by the South Florida Business Journal.


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Search Engine Marketing


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Pay Per Click Marketing

• Google Shopping / Product Listing Ads

• Search Ads through Google AdWords or Bing Ads

• Display Ads – Banner / Image Ads or Contextual Ads

• Remarketing / Retargeting Ads – including search, display and shopping

• Google / YouTube Video Ads (pay per view)


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PPC Bid Adjustments


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Tracking & Measuring PPC

• Google Webmaster Tools

• Google Analytics & Goal Tracking

• Google Tag Manager

• Google Conversion Tracking Codes

• Google Remarketing Codes

• Google Merchant Center (For Google Shopping)

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Google AdWords Extensions


• Sitelinks Extension

• Increase your CTR

• Call Extension

• Increase inbound calls for phone sales

• Location Extension

• Push local shoppers into your store

• Callout Extension

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On-site SEO

• Include keywords in:

• URLS• Title Tags• Meta Tags• Heading Tags (H1, H2, etc.)• Category Names• Subcategory Names• Product Names• Internal Linking Anchor Text• File Names of Images• Alt Tags on Images

• Submit Dynamic Sitemaps through Google Webmaster Tools


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Offsite SEO

• SEO Optimized Content Writing• Offsite blogs• Press releases• Articles

• Social Media • Active Posting• Social Engagement

• Industry Backlinks• High Authority• Moz Open Site Explorer

• Backlink Analysis

• Identify & Remove Spam / Risky Links

• Scholarship Opportunity• Coupon Codes for Students, Faculty,

or Alumni• For .edu Backlinks• Press Opportunities• Social Media Content


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Increased Conversion Rates

• Mobile Friendly

• Calls To Action

• Online Reviews

• Website Loading Time

• Trust Factors Symbols


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Next Steps

I'm available anytime while attending the WooConf to answer any questions you may have. Feel free to send me an email or Tweet me to schedule a meeting.

E-mail: [email protected]

@SethRand@RandSEO
