woocommerce training slides

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WooCommerce training slides

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Page 1: WooCommerce training slides

Training

PootlePress

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Agenda

• WooCommerce history

• Installation and configuration (pages, sample data)

• How to set up your shop

• How to add products

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Agenda (2)• How to set up payment gateways (e.g Paypal)

• How set up up tax, shipping and notifications

• WooCommerce reports

• Customising your store (catalogue page, using woo commerce shortcodes)

• 6 top WooCommerce extensions

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WooCommerce• Created out of a fork of jigoshop

• Built by WooThemes

• Now the biggest commerce platform (over 2.5m downloads, approx. 70k per week)

• Core product is completely free

• Business model based on selling extensions (over 100 available)

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Your training website

• Go to http://www.pootlepress.com/wc

• Download training images

• username: adminxxx

• password: bonkyboo12?

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Getting started• Installation of WooCommerce

• Sample data within the download

• Pages are created automatically for you

• Base pages to be aware of (e.g shop, checkout)

• How to change your base pages

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Important settings to check

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The WooCommerce dashboard

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The 4 types of product• The Simple product type covers the vast majority of any products you

may sell. Simple products are shipped and have no options. For example, a can of drink.

!• A Grouped product is a collection of related products which can be

purchased individually and can only consist of simple products. For example, a simple product for a PS3 could be a grouped product as there are 80GB, 120GB and 200GB variations of that same parent product.

!• An External or Affiliate product is one which you list and describe

on your web site, but is sold elsewhere. !• A Variable product is a product which has several different variations,

each of which may have a different SKU, price, stock options etc. For example a t-shirt available in several different colours and/or sizes.

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A simple product

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Exercise: add a simple product

• Add Product Woo Hoodie

• Add Product title

• Add long description

• Add price

• Add a sale price (optional)

• Add stock management

• Add a product image

• Publish

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Exercise: add a virtual simple product

• Add Product Pootle MP3

• Add Product title

• Add long description

• Add price

• Add a product image

• Publish

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Exercise: Add 4 more products

• Fender Guitar (£1000) 12 in stock

• Guitar Amp (£200) 16 in stock

• Woo Hoodie (£20) 12 in stock

• Apogee Microphone (£100) 12 in stock

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Product Categories• Product Categories help you create different

sections of your shop so your customers can navigate to the types of product they are interested in e.g. music, clothing

• Step 1: Create product categories!

• Step 2: Apply categories to products!

• Step 3: Add product categories to your navigation (typically either in menus or in sidebar widgets)

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Adding product categories to menus

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Exercise: Create the following categories!

1. Music

2. Clothing • Now categorise your products

• Now add to your menu

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Grouped Products

A Grouped product is a collection of related products which can be purchased individually and can only consist of simple products.

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Grouped Products

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Exercise: Grouped Products

!

• Step1: Create a Parent Product called ‘the best of Pootle’

• Step 2: Add 2 new simple products - you must assign each child product to the parent (found in Linked Products)

• Pootle Single 1 (£1)

• Pootle Single 2 (£1)

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External and Affiliate Products

An External or Affiliate product is one which you list and describe on your web site, but is sold elsewhere.

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Affiliate products

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Exercise: Create an affiliate product

Create a Kindle Fire affiliate product from Amazon !http://www.amazon.co.uk/gp/product/B00CTVTJ4Q/ref=amb_link_180306547_1?ie=UTF8&nav_sdd=aps&pf_rd_m=A3P5ROKL5A1OLE&pf_rd_s=center-1&pf_rd_r=1C1W8ZDY1CTN4ADP67VR&pf_rd_t=101&pf_rd_p=477426287&pf_rd_i=468294

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Variable Products

A Variable product is a product which has several different variations, each of which may have a different image, SKU, price, stock options etc.

For example a t-shirt available in several different colours and/or sizes.

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Variable products

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Exercise: Variable Products

• Variable products have Attributes and Terms

• Example = Hoodie

• Attribute is Size

• Terms are small, medium and large

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Exercise: Variable productsCreate a product with these attributes and terms!

Add Woo Hoodie product with the following variations

• Size (small, medium, large)

• Colour (black, red, grey)

• Costs (small=£10, medium=£20, large=£30)

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Exercise: Variable productsCreate a product with these attributes and terms!

Add Woo T Shirt product with the following variations

• Size (small, medium, large)

• Colour (grey, blue, green, black)

• Costs (small=£10, medium=£20, large=£30)

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Up-sells and cross sells • Up-sells are products which you recommend instead of the currently viewed product

• Cross-sells are products which you promote in the cart, based on the current product

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Featured products• Featuring a product allows you to show a product

in a particular area on your website

• This is somewhat theme dependant

• However you can show featured products using the in built WooCommerce short codes

[featured_products per_page="12" columns="4"]

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Featured Products

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WooCommerce short codesProduct shortcodes!

[product id="99"][product sku=“FOO”]

Display Multiple product shortcode!

[products ids="1, 2, 3, 4, 5"] [products skus="foo, bar, baz" orderby="date" order=“desc"]

Products for sale!

[sale_products per_page=“12"]

For more go to http://docs.woothemes.com/document/woocommerce-shortcodes/

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Using coupons

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Exercise: Coupons

• Create coupon code Pootle1

• £10 off orders

• Test by visiting shopping cart

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Shipping options• Flat Rate

• Free Shipping

• International Delivery

• Local Delivery

• Local Pickup

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Exercise: Shipping

• Set up flat rate of £10 per order

• Set up free shipping on orders over £100

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How to set up VAT

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How to set up your customers My Account Page

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Design

• There are many WordPress themes that now support WooCommerce (e.g WooThemes, ThemeForest)

• You need to use a theme that declares WooCommerce support

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WooCommerce widgets

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Reporting

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Checkout pages

• How to customise your checkout pages

• How to analyse your checkout drop out rates

• How to create distraction free checkout pages

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Payment

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Tweaking your shop

• How to alter the base shop page (catalogue)

• How to make sure images are not fuzzy

• How to alter the order of products

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SEO

“WooCommerce markup adheres to Schema vocabulary to fully assist your search engine rankings and is, of course written in fully semantic HTML5 markup”

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Testing customer ordersPaypal Sandbox!

• Step 1: Set up Sandbox Merchant Account on Paypal

• Step 2: Put Merchant Account email into your WooCommerce paypal settings

• Step 3: Enable Sandbox mode in WooCommerce checkout settings

• Step 4: Place test orders

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PayPal Sandbox• Business Paypal = [email protected]

• Buyer paypal = [email protected]

!

!

!

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6 Top WooCommerce extensions

• WooCommerce Subscriptions

• Product Add ons

• Table rate shipping

• Product CSV Import Suite

• Product Vendors

• Composite Products

• Catalogue visibility options

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WooCommerce Subscriptions

• Offer products and services that require recurring payments in your WooCommerce Store

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Product Add onsAllow your customers to customise your products by adding new options such as input boxes, dropdowns or checkboxes. With the Product Add-ons extension, gift messages, donations, laser engraving and any other product which may require user input in some way is now an option for your customers

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Table rate shippingTable rate shipping makes it possible for you to create complex shipping rules for shipping your products all over the world. You can define multiple rates based on the product’s destination, have multiple rates per zone, and add rules based on product weight, number of items, shipping class, and price.

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Product CSV Import Suite

The Product CSV Import Suite WooCommerce extension lets you import and export products to and from WooCommerce.!

You can import hundreds, even thousands, of products using one file.

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Product Vendors• The Product Vendors extension for WooCommerce

allows you to turn your store into a multi-vendor marketplace (such as Etsy, Ebay or Creative Market).

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Composite products

• Build dynamic, complex product kits and build-to-order assemblies by compositing existing products.

• With “Composite Products”, WooCommerce allows you to create sophisticated, dynamic product kits by compositing existing products.

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Catalog Visibility Options• Transform WooCommerce into an online catalog by

removing eCommerce functionality

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Final Questions