improve your personal seo

Improve Your Personal SEO

Liz Borod Wright, Adjunct Professor at Columbia Journalism School

Strategic Social Media Workshop, Fall 2014

Have You Googled Yourself Lately?

Notice What Shows Up First?

Control What Shows Up…

• By making sure that you have optimized your existing social media profiles…

• And possibly setting up even more social media profiles…

• And consider setting up a website!

Look at #3 & #4: My Own Website

No Website? No Problem!

• It takes minutes to make a free one-page website (also called a “splash page).

• About.me is a great, free tool for this and very social media-friendly.

My About.me Page: http://about.me/travelogged

Why Should You Have an About.me?

• It’s a FREE web page! More on the premium version later…

• Show off your social media profiles• Good for SEO – shows up high in searches• Good for Personal Branding – you control what

others see • If you don’t have a website to list in your social

media profiles, your About.me page would be a good one to list!

Should You Upgrade for $48 a Year?

• Could be a nice, simple web page solution…• Removes About.me branding• Custom domain name• Google anayltics

More Free Websites to Help Your SEO

• Flavors.me: similar to About.me• Contently.com: Show off your published clips

portfolio• Re.vu: a cross between LinkedIn and

About.me

Why not create one of each?

PS: Don’t Have Time to Google Yourself or Your Business Constantly?

Set up a Google Alert!