improve your personal seo

11
Improve Your Personal SEO Liz Borod Wright, Adjunct Professor at Columbia Journalism School Strategic Social Media Workshop, Fall 2014

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Page 1: Improve Your Personal SEO

Improve Your Personal SEO

Liz Borod Wright, Adjunct Professor at Columbia Journalism School

Strategic Social Media Workshop, Fall 2014

Page 2: Improve Your Personal SEO

Have You Googled Yourself Lately?

Page 3: Improve Your Personal SEO

Notice What Shows Up First?

Page 4: Improve Your Personal SEO

Control What Shows Up…

• By making sure that you have optimized your existing social media profiles…

• And possibly setting up even more social media profiles…

• And consider setting up a website!

Page 5: Improve Your Personal SEO

Look at #3 & #4: My Own Website

Page 6: Improve Your Personal SEO

No Website? No Problem!

• It takes minutes to make a free one-page website (also called a “splash page).

• About.me is a great, free tool for this and very social media-friendly.

Page 7: Improve Your Personal SEO

My About.me Page: http://about.me/travelogged

Page 8: Improve Your Personal SEO

Why Should You Have an About.me?

• It’s a FREE web page! More on the premium version later…

• Show off your social media profiles• Good for SEO – shows up high in searches• Good for Personal Branding – you control what

others see • If you don’t have a website to list in your social

media profiles, your About.me page would be a good one to list!

Page 9: Improve Your Personal SEO

Should You Upgrade for $48 a Year?

• Could be a nice, simple web page solution…• Removes About.me branding• Custom domain name• Google anayltics

Page 10: Improve Your Personal SEO

More Free Websites to Help Your SEO

• Flavors.me: similar to About.me• Contently.com: Show off your published clips

portfolio• Re.vu: a cross between LinkedIn and

About.me

Why not create one of each?

Page 11: Improve Your Personal SEO

PS: Don’t Have Time to Google Yourself or Your Business Constantly?

Set up a Google Alert!