seo webinar improve rankings

30
How to Rank like a Champion! Dominate Google Maps with these 10 Actionable Tips

Upload: perfectmind

Post on 25-Jul-2015

354 views

Category:

Business


0 download

TRANSCRIPT

Google Updates

Penguin 3.0 – October 17, 2014

Panda 4.1 – September 23, 2014

HTTPS Update – August 6, 2014

Pigeon – July 24, 2014

Use Accurate, Consistent Contact

Information

2 Your website

Google My Business Listing

Directory listings

Facebook, Twitter and other

social profiles

GPS/Navigational databases

US Postal Database

Corporate registries

Offline

Don’t Keyword Stuff!

3Use keyword + location once in:

Page title

Meta description

H1 tag (primary heading)

First paragraph of text

URL

Image alt text

Add Great Content

9Great content:

Answers questions

Persuades

Tells a story

Is unique

Incorporates rich media

Is optimized for target

keywords

ResourcesGoogle Webmaster Guidelines: https://support.google.com/webmasters/answer/35769#3

Free Rank Checking Tool (Firefox Extension): http://tools.seobook.com/firefox/rank-checker/

Popular Online Directories: http://www.localseoguide.com/best-local-business-directories-seo/

Responsive Website Tester: http://quirktools.com/screenfly/

How to Encourage Reviews: http://www.iacquire.com/blog/get-more-reviews-without-becoming-an-outlaw

How to Deal with Negative Reviews: http://sproutsocial.com/insights/how-to-handle-negative-online-reviews-of-your-business/