improve your online presence (2010)

© Travis Noakes 1

Continuous improvement of your online presence

Social Technologist Illustrator Entrepreneur

Researcher Photographer Journalist

Google your name. Think about what the top resultscommunicate about you.

© Travis Noakes 2

Search elsewhere. Bing, Yahoo, Ananzi, AltaVista, etc.What else can strangers learn about you with search?

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Your digital contributions help create an online reputation

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• Active Footprints• Passive Footprints

Your searchable online publications can aid orhinder employment.

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http://michaelkutsche.com= Online Portfolio

= Curriculum Vitae= Employment Leads

Designer Photographer Copywriter Journalist Programmer Researcher Entrepreneur Social Worker

Aid > showcase what you can (and want to) do.

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Hinder: Dumb publications may trump qualifications and ability.

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A slide from www.slideshare.net/padday/the-real-life-social-network-v2:

Actions you should take to minimise hindrances

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Understand ALL your potential viewers.• Safeguard your privacy; plan for the “worst case” viewer.• Publish anonymously, if risks outweigh benefits. • Target relevant sites with appropriate information.

Define your responsibility to your viewers.• Add a “disclaimer” or “terms and conditions of use”.• Add a “privacy policy”, if relevant.• Understand your copyright obligations.• Define browser-friendliness.

Provide communication channels for feedback.• Provide (spam-unfriendly) contact details.• Add links to other social media channels.

Promote your online content• Create reciprocal links to similar-interest blogs, etc.• Test its searchability.• Submit blogs and websites to search engines.

Aim to Continuously Improve Your Digital Presence

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Kaizen (Japanese for "improvement" or "change for the better") refers to the philosophy or practices that focus upon continuous

improvement. According to this philosophy one strives to improve aspects of one’s life through continuously making better choices.

This philosophy is very useful for internet development as its application can ensure one avoids complacency.

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Actions you can take to maximise benefits

Learn from your role models.

Begin to define “Brand You” online:CopywriterJournalistAnimatorDesignerPhotographerProgrammerResearcherEntrepreneurSocial Worker

Think of your online media contributionas an important part of your CV.

© Travis Noakes 11

Begin with the end in mind.What would you like your online presence to bein the future?