Improve Results: Integrate Your Online and Offline Presence

Focused efforts elevate your business.

Look forward. Think Upward

We do what we advise others to do.

Our business model has evolved• From understanding the drop in direct mail

response • Through consulting knowledgeable advisors• With upward mobility in mind

Our personal strategy• Uses certified process improvement specialists• Was devised through a plan to integrate online

and offline marketing

We use superior tools for measurable results

• We simplify your efforts with online and offline marketing tools

• Our systems offer real-time reports• We use intelligent software and customer

management systems• Our knowledgeable staff stays abreast of the

newest industry developments• We are on the leading edge of strategies for

online customer involvement

Heligonix offers a full scope of services to completely integrate your marketing efforts both online and offline. We help you get found on the internet, maximize your customer database, create relevant communications and produce tangible results for your effort. 

What we do

MissionHeligonix uses strategic methods to drive the best potential customers to you for a measurable return on your marketing investment.

VisionWe strive to be the leading provider of marketing integration services in Southwest Missouri.

Corporate Values• We are committed to making a real difference to

our clients, employees and community.• We invest in education and technology to

provide solutions for business and profitability. • We offer training and team opportunities to

develop loyalty and long term careers. • Our HR priorities are: Health, Family and

Company. Satisfied employees lead to satisfied customers.

• We encourage community service and are involved in numerous charitable causes.

Four primary functions define the Heligonic Method:

• In discovery, we comprehensively investigate your customer and employee base.

• Our data management department optimizes and expands your customer database.

• Our creative unit offers relevant communication avenues, writing and design services.

• We produce cross-media marketing tactics using social media, Websites, direct mail, email and text messaging.

All marketing efforts need a PLAN

• Are your marketing efforts falling short• Do you have a PLAN?

– Prepare through discovery– List your goals and use your resources– Apply creativity– Nurture your audience to become a quality

customer base

Discovery: Intelligence Gathering for Superior Marketing Strategy– We grade your Web site for SEO, determine your social media

needs and find the best links to drive traffic to your landing page.– We critically evaluate your current marketing process through a

lean marketing (whole systems) approach and offer you the results in a detailed process chart.

– We embrace an association with the Industrial/Organizational Program in the Psychology Department at Missouri State University for academic-based surveys and field research.

– We use our resources to find untapped information concerning your customers, employees, processes and competitive advantages.

– Heligonix offers all information in a clear format and works to communicate your market’s most relevant information.

Data Management: increase the depth of your data

• Heligonix offers list sourcing, online survey and data collection instruments

• We help you clean and consolidate your marketing database hosting

• We offer CRM consulting, integration and coordination

• Purchase, organize and strategize a database targeted to your business

• We consolidate your lists and build them into databases for interactive on-line marketing campaign elements

Data Management: increase the usefulness of your data

• Communicate with more relevance. • Use targeted information to increase the

success of your initiatives • Personalize campaigns to build rapport. • Generate trust through ethical and intelligent

communications.

Apply creative vision to your integrated marketing plan

• Make your business recognizable across all marketing platforms.

• Map a creative, yet strategic approach for your marketing campaign.

• Heligonix helps you implement design continuity through: – Direct marketing plans – Cross-media marketing strategy – Web, email and social media development – Message matrix

Heligonix Creative Unit

• We offer years accumulative experience in:– Web site design and custom Web

development– Logo, campaign and multimedia design– Textual content development and research

• Our design goal is a greater interaction with the customer and verifiable results for you.

Produce Strategic Offline ElementsWe offer the following print elements and more for

your integrated marketing campaign and improvement strategy.

• Web-to-print• Digital variable data print • On-demand printing• Promotional apparel, gifts and trade show

elements

Produce Strategic Online Elements• Customizable branded online portals, ordering

collateral, email and text messaging• Web page development and enhancement• Reporting and analytics to measure campaign

effectiveness• Personalized landing pages (PURLs) • General landing pages (GURLs)• MyBook - personalized portfolio builders for

specialized institutions• We offer all marketing elements together in one

secure system.

A Measurable ROMI: the goal of your marketing initiative

• We set the benchmark for progress.• Our experts create baseline analysis for process

improvement • We offer Real-time results through:

– Web Analytics – Statistical Reports

• We help you define successful marketing results for your business