implementing sustainability @ alcan packaging - oecd
Post on 21-Feb-2022
8 Views
Preview:
TRANSCRIPT
Implementing Sustainability@ Alcan Packaging
© 2 0 0 8 A L C A N I N C.
OECD-UNEP Conference on Resource Efficiency, Paris
Gerald Rebitzer, April 24, 2008
Product Stewardship
A global leader in packaging
in 128 sites in 31 countries
30,000 employees
© 20 0 8 AL CAN I NC. Slide 2
in 128 sites in 31 countries
US$ 313 million capital expenditures 2007
US$ 6.2 billion 2007 revenues
Pharma PackagingPharma PackagingFood Flexible PackagingFood Flexible Packaging
►► US $ 3.9 Bn revenues & US $ 3.9 Bn revenues &
►► 63% of AP revenues in 200763% of AP revenues in 2007
►► US $ 0.95 Bn revenues & US $ 0.95 Bn revenues &
►► 15% of AP revenues in 200715% of AP revenues in 2007
Leadership position in our four main markets
© 20 0 8 AL CAN I NC. Slide 3
Tobacco PackagingTobacco Packaging Cosmetics PackagingCosmetics Packaging
►► US $ 0.5 Bn revenues & US $ 0.5 Bn revenues &
►► 8% of AP revenues in 20078% of AP revenues in 2007
►► US $ 0.85 Bn revenues &US $ 0.85 Bn revenues &
►► 14% of AP revenues in 200714% of AP revenues in 2007
Product Sustainability: The Developmenthas been Strongly Accelerating
Product Sustainability increasingly becoming a REAL Business Issue, driven by businesses(e.g. Wal-Mart, General Electric, etc.)
It is becoming a core competitive issue
© 20 0 8 AL CAN I NC. Slide 4
It is becoming a core competitive issuedifferentiation of products and suppliers (brand value)
Demand globally accelerating with regional differences
Europe & Japan: steady development
North America: interest “exploding”
Other Regions: strongly emerging
Criteria covering the 3 pillars of Sustainability:
Environment
Social
Economic (long term)
Life Cycle Thinking: Integrating supply chain and downstream
Multi criteria sustainability assessment
© 20 0 8 AL CAN I NC. Slide 5
End of Life (disposal)
Life Cycle Thinking: Integrating supply chain and downstream activities (suppliers, customers, consumers)
Raw materials/suppliers
AlcanProduction
DistributionUse by Alcan’s
customer
Final use(consumer)
Product Stewardship (Product Sustainability) = Sustainability aspects + life cycle thinking
Availability
Price
Product Stewardship⇒ Top-line growth
The Business Case: Product Stewardship as Emerging Issue just as Quality 40 years ago
© 20 0 8 AL CAN I NC. Slide 6
Based on: U. Golüke, WBCSD
Product Stewardship:New opportunitiesfor differentiation
QualityMassCustomization
Key Challenges in ImplementingProduct Stewardship
Has to fit to the organizational structure(s): no “one size fits all”
Complexity vs. easy-to-use approaches
Too detailed/complex (e.g. detailed LCA): cost-benefit ratio??
Too simplistic: “perceived sustainability“ often misleading
© 20 0 8 AL CAN I NC. Slide 7
Too simplistic: “perceived sustainability“ often misleading
Differentiation between management/improvement approaches(e.g. internal application) and reporting (e.g. Wal-Mart scorecard)
Product system vs. (traditional) material view
Product System AND Business Model needs to be taken into account
Don‘t reinvent the wheel
Example Alcan Packaging:Product Stewardship is a Key Business StrategyManagement/process approach (vs. project approach)
managing sustainability as quality is managedintegration into EXISTING business processes, no add-on
Getting ownership throughout the business functions, e.g.ManagementR&D
© 20 0 8 AL CAN I NC. Slide 9
R&DProcurementSales and Marketing
”Mainstreaming“: Capacity building, aligning organization and tools
Overall improvements of product portfolio in the focus(incremental changes, no silver bullet)
(More) sustainable products are a strategic market focusinnovation, growth opportunities
Evolution of society
Hunter Farmer “Sustainability Specialist“
© 20 0 8 AL CAN I NC. Slide 10
From local food supply for own demand to global mass consumption
Stone Age Middle Age Modern Society
Requirements for modern packaging
© 20 0 8 AL CAN I NC. Slide 12
Packaging as an important cornerstone to meet human needs
Alcan Packaging Environmental Sust. Criteria
• Emissions to air (global warming gases / others)
• Impact on biosphere / Use of non-energy resources
• Use (depletion) of energy resources
• Emissions to water / Emissions to ground
© 20 0 8 AL CAN I NC. Slide 13
• Emissions to water / Emissions to ground
• Impacts from waste treatment
• Quality of environment management system
• Good international practices regarding environment
• Risks of severe environmental accidents
Alcan Packaging Social Sustainability Criteria
• Good international practices regarding Safety & Health
• Quality of Safety & Health management systems
• Safety & Health impacts
• Risk of severe safety or health accident
© 20 0 8 AL CAN I NC. Slide 14
• Risk of severe safety or health accident
• Adherence to Labor Rights
• Quality of Labor Rights management system
• Social Differentiation
• Impact on surrounding communities
Alcan Packaging Economic Sustainability Criteria
• Assets needed
• Availability of raw materials
• Adherence to existing or anticipated regulations
• Market differentiation
© 20 0 8 AL CAN I NC. Slide 15
• Market differentiation
• Performance of quality management system
• Human capital factors
• Technical quality factors
• Governance / Transparency and accountability
• Performance of CI management system
Think broadly about issues, opportunities, and impacts
ASSET™*: Making Product Stewardship Operational
nkin
gASSET™
© 20 0 8 AL CAN I NC. Slide 16
Engage and partner w/customers, suppliers, end consumers, …
Make connections,integrate sustainability into our businesses
Lif
e C
ycl
e T
hin
Supply Chain coop.Product
Stewardship
*ASSET (Alcan Sustainability Stewardship Evaluation Tool)is a trademark of Alcan Inc. and/or its affiliates, patent pending
Defining the product and its use (life cycle): input/outputs, plant, markets
Calculationof LCA results according toISO 14040
Environmental life cycle assessment (LCA) in ASSETTM
© 20 0 8 AL CAN I NC. Slide 17
opportunities
Giving a holistic view of hot-spots and opportunities
© 20 0 8 AL CAN I NC. Slide 18
Identification ofhot spots (--), weaknesses (-), strengths (+), opportunities (++)
hot-spots
2
1.2
0.25
1
0
0.5
1
1.5
2
Developing sustainability profiles of our products
Environment
Social
Economic
Differences in criteria for specific assessment
© 20 0 8 AL CAN I NC. Slide 19
-0.25-0.4
-0.8
-2
-1.5
-1
-0.5
Normalized sustainability index
Roles of key departments/functions 1/2
ManagementIntegrate sustainability aspects into strategic decision making for products and investments ( continuous improvement)
Product DevelopmentAnticipate risks and opportunities as well as improvement
© 20 0 8 AL CAN I NC. Slide 20
Anticipate risks and opportunities as well as improvement options for new productsIdentify options for resource reductions, smarter solutionsUses ASSET™ as standard screening for product portfolio(routine part of product development process)
ProcurementGeneral standards for suppliers (code of conduct, social responsibility and EHS audits)Specific cooperation on improvement projects
Sales & Marketing
Help our customers to better satisfy their own customers
Support our customers to prepare for existing and upcomingsustainability frameworks and other regulations
Communicate responsible on sustainability issues
Roles of key departments/functions 2/2
© 20 0 8 AL CAN I NC. Slide 21
Communicate responsible on sustainability issues
Sustainability Functions
Provide guidance, tools, training, etc.
Provide objective elements on sustainable aspects of packaging(internally/externally)
Resist to misleading “green” statements and topopular short term trends fact-based
How to consider sustainability of packaging ?
Consideration of
life cycle of packaging
economy
pp
ly c
hai
n
© 20 0 8 AL CAN I NC. Slide 22
life cycle of packaged good
role of the consumer
Evaluation of sustainability performance needs more than just looking into packaging
environmentsocial
aspects
Su
pp
consumer
Coffee supply system – CO2 equivalents
Coffee Supply System (MJ/cup of coffee)
0,12
0,16
Milk
Hotwater (Brewing)
Transport (Roastery tohousehold)
Cup of coffee from 500 g bag (PET12/alu7/PE100)
Cup of coffee from 500 g bag (PET12/alu7/PE100)
Cup of coffee from 2 g stick (PET12/alu7/PE55)
Cup of coffee from 2 g stick (PET12/alu7/PE55)
kg CO2-equ. per cup of coffee
© 20 0 8 AL CAN I NC. Slide 24
Espresso Black White InstantBlack
InstantWhite
A project of
0
0,04
0,08
household)Retail Packaging
Coffee Production
Preliminary results,mainly based on study of ESU-services
Success Factors for ImplementingProduct Sustainabilty in Industry
View Product Stewardship as a process (similar) to quality management
Focus on business value and core business functions
Sales & Marketing as well as R&D/innovation can be powerful drivers
© 20 0 8 AL CAN I NC. Slide 25
powerful drivers
Cooperate along the supply chain
Develop tools and organization TOGETHER with other business functions
Better be roughly correct than exactly wrong
Sustainability is not only about environment, don‘t forget other pillars
top related