hr and social media 150410
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HR and Social Media0
HR and Social Media
HR and Social Media1
55% of HR professionals rate word of mouth as the best source of candidates
HRNext
‘I’ll be stunned if 50% of candidate referrals aren’t coming through online communities in the next five years.’
Taleo
HR and Social Media2
72.9%5.1m
29.8m
5.4m
3.7m
17.8m
61.0m
The
oppo
rtuni
ty in
con
text
0.26m
Source: UM Wave 3
HR and Social Media3
Social Media
Blogging
Microblogging
RSS
Widgets
Networks
Imagery
Video
Podcasting
Forums
Chat
HR and Social Media4
Source: UM Wave 3 *Twitter Grader
Social Media
Blogging
Microblogging
RSS
Widgets
Networks
Imagery
Video
Podcasting
Forums
Chat
62%read 29.0%
write
21.1%belong
77.0%watch
40.2%listen
No10Sydney*
47.4%post
28.2%upload
74%message
24.6%feed
No6Aus*
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45% of employers screenSocial Media sites
source: careerbuilder.com 2009
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reported they found content on social media that caused them not to hire the candidate
source: careerbuilder.com 2009
November 2009
HR and Social Media8
Spot the new trend
March 2010Daemon Group 8
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Do you use social media to support recruitment?
1. Jobvite Inc, 2008 and 2009
77% 78% 78% 79% 79% 80% 80% 81%
2008 2009
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Which social media sites does your organisation use?
2008 % 2009 %
1 Linkedin 80% Linkedin 95%
2 Facebook 36% Facebook 58%
3 Jobster 17% Twitter 42%
4 MySpace 13% MySpace 11%
5 Ning 6% Ning 10%
6 Second Life 1%
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What does your organisation use social media for?
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
To make new contacts
To promote open jobs
To headhunt
To look for passive candidates
Other
Source hard to find skills
2008 2009
Source, Jobvites Inc, 2008 and 2009
HR and Social Media12
Type of candidates attracted through social media
0
10
20
30
40
50
60
Mid Manager Senior Manager Entry level Executive C level1%
Source, Jobvites Inc, 2009
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Where’s the money being spent on candidate attraction
0
10
20
30
40
50
60
70
80
Social
Med
ia
Careers
site
Job b
oards
Likely to spend more in FY10
0
10
20
30
40
50
60
Social
Med
ia
Careers
site
Job b
oards
Likely to spend less in FY10
Source, Jobvites Inc, 2009
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Has your organisation hired an applicant through social media?
Yes66%
No22%
Don't know12%
Source, Jobvites Inc, 2009
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Normal distribution of adoption
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Early adoption
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1 million members in Australia
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The sum of all the jobs publicised on Twitter makes it the 5th largest job board in the world.
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4
1
21
12
7
24
70
1
13
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72.8% of internet users read blogs and globally one new blog is created
every second of every day
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“My concern is that it may bring the judging
and discrimination earlier on in the recruitment
process without much basis for it,
and so will invariably become a major issue for
employers and recruiters.”
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Internal communications
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What do you want to achieve?
Use Social Media to listen
Use Social Media to ask questions
Use Social Media to extend your contacts
Use Social Media to drive your existing contacts
Use Social Media to sell your IP
Use Social Media to sell your services
HR and Social Media37
Social Media Engagement strategy
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Social Media engagement model
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Controlled
Uncontrolled
Monologue Dialogue
REC AD
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Controlled
Uncontrolled
Monologue Dialogue
WORD OF MOUTH
REC AD
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Controlled
Uncontrolled
Monologue Dialogue
SOCIAL MEDIA
REC AD
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Exclusive offer Find out where you stand
• What’s being said about working for your organisation– By whom; – Where; and – In what volume?
• How positive or negative is the sentiment?• Is your HR social media footprint adding value to your HR strategies?
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