how to use social media to tell your brand story, by kim garst

The Art of Storytelling in Today’s Social World

Presented by Kim Garst

What is the PROBLEM

And How Do You Fix It?

Marke&ng  has  shi-ed!  We  have  to  STOP  marke&ng  like  

it’s  2004!  

Marketers  have  spent  MILLIONS  on…  

Billboards   TV   Radio  Ads   Direct  Mail   Print  

NO  LONGER  WORKS!  

Many  businesses  are  struggling  to  get  the  aOen&on  of  the  their  customers.  

Can  you  name  the  last  &me…  

ü Picked  up  the  phone  and  called  a  number  on  a  billboard  

ü Didn’t  fast  forward  through  a  commercial  

ü Rushed  out  to  your  mailbox  with  enthusiasm  to  see  the  latest  direct  sales  piece  

What  wins…billboards  or  

Cell  phones?  

What  do  you  do  if  your  ROI  today  from  TV,  Billboards  or  Direct  Mail  is  in  the  toilet?  

As  MARKETERS  we  have  to  become  

STORYTELLERS  

@1997  Mick  Stevens  from  The  Cartoon  Bank  

Success  =  PULL  Marke&ng  

Storytelling  is  how  we  showcase  how  we  

SERVE  our  customers.    

VALUE  VALUE  VALUE  

 ASK  FOR  THE  SALE  

Stories  are  to  lead  prospects  down  the  path  to  a  PURCHASE.  

First  things  first…you  goOa  have  their  ATTENTION!  

We  have  tech  gadget  ADD!  

There  are  lots  of  choices!  

How  do  we  stand  out  in  a  crowded  marketplace?  

We  have  to  lead  with  VALUE  without  the  expecta&on  of  reward.  

People’s  &me  and  aOen&on  are  

VALUABLE  and  should  be  highly  

prized!    

Many  marketers  treat  social  media  as  their  personal  broadcast  system.  

Social  media  is  like  a  huge  cocktail  party…two-­‐way  conversa&ons!  

Are  you  talking  about  yourself  ALL  THE  TIME?  

I  hope  the  answer  is  NO  J  

The  key  to  success  is…  

Learn  how  to  story  tell  on  each  social  

plaborm.    

Those  who  don’t  will  drop  by  the  wayside.  

Many  well  funded  businesses  with  smart  people  at  the  helm  have  refused  

to  market  like  it’s  2014.  

How  do  you  do  it  and  where  do  you  start?  

Visual  Storytelling  

Visual content is processed 60,000x faster by the brain

than text.  

40% of people engage more with visual

content than text.  

Photos on Facebook get more likes, comments and shares than text,

video or links.  

Articles with photos get 94% more views.  

1.  Use  imagery  to  showcase  your  brand  

2.  Personalize  for    individual  plaForms  

3.  Show  Your  Brand’s  AUTHENTIC  Human  Side!!  

People  connect  with  people,  not  logos.  

#thesweatlife  

4.  Tell  the  Story  

5.  Be  SHAREABLE  

#bestsummermoment  

6.  Be  USEFUL  

Whole  Foods  gets  15x  the  value  from  Pinterest  that  they  do  on  Facebook  and  

TwiWer  combined.  

http://kimgarst.com/visualcontent   

www.kimgarst.com twitter.com/kimgarst facebook.com/kimgarstboomsocial linkedin.com/in/kimgarst pinterest.com/kimgarst instagram.com/kimgarst