how to use social media to tell your brand story, by kim garst
TRANSCRIPT
The Art of Storytelling in Today’s Social World
Presented by Kim Garst
What is the PROBLEM
And How Do You Fix It?
Marke&ng has shi-ed! We have to STOP marke&ng like
it’s 2004!
Marketers have spent MILLIONS on…
Billboards TV Radio Ads Direct Mail Print
NO LONGER WORKS!
Many businesses are struggling to get the aOen&on of the their customers.
Can you name the last &me…
ü Picked up the phone and called a number on a billboard
ü Didn’t fast forward through a commercial
ü Rushed out to your mailbox with enthusiasm to see the latest direct sales piece
What wins…billboards or
Cell phones?
What do you do if your ROI today from TV, Billboards or Direct Mail is in the toilet?
As MARKETERS we have to become
STORYTELLERS
@1997 Mick Stevens from The Cartoon Bank
Success = PULL Marke&ng
Storytelling is how we showcase how we
SERVE our customers.
VALUE VALUE VALUE
ASK FOR THE SALE
Stories are to lead prospects down the path to a PURCHASE.
First things first…you goOa have their ATTENTION!
We have tech gadget ADD!
There are lots of choices!
How do we stand out in a crowded marketplace?
We have to lead with VALUE without the expecta&on of reward.
People’s &me and aOen&on are
VALUABLE and should be highly
prized!
Many marketers treat social media as their personal broadcast system.
Social media is like a huge cocktail party…two-‐way conversa&ons!
Are you talking about yourself ALL THE TIME?
I hope the answer is NO J
The key to success is…
Learn how to story tell on each social
plaborm.
Those who don’t will drop by the wayside.
Many well funded businesses with smart people at the helm have refused
to market like it’s 2014.
How do you do it and where do you start?
Visual Storytelling
Visual content is processed 60,000x faster by the brain
than text.
40% of people engage more with visual
content than text.
Photos on Facebook get more likes, comments and shares than text,
video or links.
Articles with photos get 94% more views.
1. Use imagery to showcase your brand
2. Personalize for individual plaForms
3. Show Your Brand’s AUTHENTIC Human Side!!
People connect with people, not logos.
#thesweatlife
4. Tell the Story
5. Be SHAREABLE
#bestsummermoment
6. Be USEFUL
Whole Foods gets 15x the value from Pinterest that they do on Facebook and
TwiWer combined.
http://kimgarst.com/visualcontent
www.kimgarst.com twitter.com/kimgarst facebook.com/kimgarstboomsocial linkedin.com/in/kimgarst pinterest.com/kimgarst instagram.com/kimgarst