how to optimize your professional online presence
Post on 14-Apr-2017
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How to optimize your professional online presence
Stephanie Leishmanstephanie@apiarity.comtwitter.com/hatchsteph
apiarity.com
ObjectivesIHow can I use social media and websites for professional growth?
IIWhat is my professional identity—my brand?
III Should I create a website?
IVWhat social media networks exist and how should I use them?
I. How do professionals use
social media and websites for professional growth?
Some reasons professionals use social media and websites
1 To augment, build on, digitize, distribute the resume/CV 2 To network and connect with other professionals 3 To find and act on job postings 4 To research companies—and help them research you 5 To boost positive mentions of your work on the web 6 To take control of your online presence 7 To continue learning and stay relevant in your field
II. What is my brand?
Two or three words
1 2
(3)
You might think you’re more impressive when you list a lot of abilities, but you’re far less memorable. You can’t be everything, e.g., violinist/consultant/dancer/inventor/entrepreneur/teacher. Just choose two (maybe three) words to describe yourself.
Identify subtopics
12
(3)
Identify subtopics
Project management
Event registration
CreativityEvent planning
Vendor relations
Innovation
Design
Art, artists
“I specialize in planning unique, creative events.”Content ideas: five tips for managing event vendors, the importance of collaborating with artists on stage design for keynotes and panels, latest Forbes article on innovation
III. Should I create a
website?
Make your CV interactive
Hyperlink anything, such as article titles.
http://jonahberger.com/author-bio/
Display all projects in one place
Showcase projects in a grid and allow viewers to click through to learn more.
Give them something that won’t go out of date
Present live, continuous (always up to date) listing of your experience.
Website providersWordpress
Blogger
Wix
Weebly
Squarespace
…and more
Want a domain? Search its availability at domainr.com
Otherwise, your domain will be something like
[yourname].wordpress.com
[yourname].blogger.com
Squarespace
Wordpress
Wix
Weebly
Blogger
About.me
Types of website pages1 Projects2 Publications 3 Speaking4 Leadership 5 Contact6 Blog7 Resume, CV 8 Portfolio 9 Volunteer10 Education, Certifications11 Teaching12 Awards13 Eventsetc. (consider your industry)
IV. How can I use social
media?
What social networks should I join?
It depends.
1 What role do you have/want? 2 Where are the people in your industry? 3 What content are/will you be creating?
LinkedIn headline
Your headline is important!
Often it is the first thing people see.
Can be your position, achievements, and/or strengths.
LinkedIn summaryYou can use a variety of approaches for the summary section.
Story/leadership journey
Elevator pitch
Excerpts of recommendations or press clips
First person/third person
Focus on history/achievements or future/goals
Serious/humorous/modest/promotional
LinkedIn endorsements1 Choose skills recruiters would actually look for when hiring for the position you want.
2 Focus on skills that differentiate you.
Do not list basic skills that someone with your education or experience is assumed to have (e.g. if you’ve been an administrative assistant for ten years, you do not need to list Word as a skill).
Connecting on LinkedInAlways message when you connect, whether you’re inviting or accepting.
LinkedIn tagsUse tags.
Make a note the moment you connect with someone.
LinkedIn for job searchDownload the app
LinkedIn for job searchSearch on
LinkedIn groups
LinkedIn searchSearch a keyword and find jobs, people, groups, and companies
LinkedIn searchExample: search for groups
SlideSharePost your presentations online. Feature your expertise and projects.
Source: http://www.slideshare.net/mdrangst/acpa2014-grants-33283388
SlideShare + LinkedInEmbed presentations on your LinkedIn profile.
Save SlideShare slides for later reference
Learn new skills; clip slides to save for later review.
Use Canva to make great presentations
Use Canva to size images
Use Flickr to showcase your work
Graphic designers, artists, event planners, photographers, knitters, etc. can feature work.
Flickr slideshows can be embedded elsewhere.
Tweet consistently and frequently using key words and topics in your industry.
Twitter bioDoes your bio reflect your professional passions and expertise? Unless you’re famous, you need to tell people who you are.
X
Twitter lists
Create Twitter lists.
Organize your connections.
Twitter chatsJoin a Twitter chat in your industry.
Education #EDchat
Higher-ed social media #HESM
Job/internship search for young professionals #internpro
Writing #AmWriting
Improve your LinkedIn profile #linkedinchat
Improve teaching skills #profdev
Academia.eduPost your papers and talks to increase citations.
Chronicle Vitae
ResearchGate.netPost your papers and talks; showcase your academic influence and expertise.
Use YouTube to develop your skills
You can learn almost anything on YouTube. What skills do you want to master?
Example: Toastmasters publishes videos on public speaking.
Source: https://www.youtube.com/watch?v=AykYRO5d_lI
InstagramMix it up. A mix of you, your work, quotes that inspire you, and what you spend your time doing (professionally and personally).
You can create images in more circumstances than you think.
PeriscopePeriscope is a live video platform. Teach a skill in 5 minutes.
Discuss an issue in your industry. Interact with viewers.
http://www.apiarity.com/blog/my-early-
periscope-mistakes
click
AnchorImagine Snapchat and podcasting had a baby. It would be Anchor; record short snippets of audio that last 24 hours.
YammerPost in Yammer to get noticed internally, especially if you’d like another job at MIT.
MediumShowcase your writing with long-form content. Write something meaningful. Use the new mention feature to bring other voices into your writing.
Tips
1 Don’t spread yourself too thin—start with 1-2 social networks. 2 Don’t post solicitations (e.g., “I need a job,” “Fund my project”). 3 Be personal and approachable without being too casual. 4 Use multimedia—images, text, slideshows, sound, videos, etc. 5 Audit your online identity (sign out of Google first). 6 Don’t be scared, but do be cautious.
Tips
7 Be honest, uplifting, and kind.
Ask yourself:
• Am I telling the truth about myself? • Am I contributing uplifting, positive content online? • Am I treating others with kindness, even when we disagree?
Stephanie Leishman
stephanie@apiarity.comtwitter.com/hatchsteph
apiarity.com
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