optimize your online presence for the 2015 digital landscape
TRANSCRIPT
DIGITAL MARKETING
2015 SURF EXPO Optimize Your Online Presence for the 2015 Digital Landscape
WAREHOUSE SKATEBOARDS.COM
SEARCH ENGINE MARKETING TEN SEO TIPS!
SEO Tip #1
Google Webmaster Tools google.com/webmasters
SEO Tip #2
GET A RESPONSIVE WEBSITE!
» Responsive devices outnumber desktops in search
» Google labels if your website is mobile-friendly-Maintain a positive user experience and SEO rank
» Responsive Tool:responsivedesignchecker.com
www.sageisland.com/size-matters.html
• Google SEO algorithms track social media use • Build backlinks to your site from social pla<orms • The more you write & post = higher SEO rank
SEO Tip #3
SEO & Social Go Hand-in Hand
• Google+ Business increases SEO rank • Become a resource in local lisBngs • Create, verify and opBmize your page • TesBmonials are big factor in customer decision-‐making • Another pla<orm for link-‐building
SEO Tip #4
Take Control of your Google+ Business Page
SEO Tip #5
www.schema.org
SEO Tip #6 Pay Attention to On-Page Optimization
moz.com/search-ranking-factors
moz.com/beginners-guide-to-seo
Content is Quality Over Quantity
SEO Tip #7
BLOG Regularly
SEO Tip #8
Secure your Website
SEO Tip #9
SEO Tip #10
marketing.grader.com
nibbler.silktide.com
app.upcity.com/free-tools/seo-report-card
gtmetrix.com
SOCIAL MEDIA TIPS FOR BETTER SOCIAL
Tip #1: Always use hashtags
Hashtags immediately increase your post’s organic reach, helps target your desired
audience and builds brand exposure.
• Use trending hashtags and hashtags that are relevant
• Avoid the “spam” look on Instagram buy using 2-‐3 hash tags in your original post and up to 10 additional relevant hashtags in a secondary post
• Boost a post’s organic reach instantly on Facebook by using with 1-‐2 hashtags
• Find more relevant hashtags: http://hashtagify.me/
Tip #2: Use Quality Images
Choose quality over quantity. Be selective in the photos you choose to represent your
brand on social media.
• Feature a mix of product, lifestyle, videos, maybe even some quotes
• No clip-‐art. Instead of posting your flashy flyer, share a related photo or product image instead and promote your sale in the post caption
• Get creative. Take some time to shoot photos of your store, events and products, and your followers will thank you with likes, follows and share. Your brands will love it too
Tip #3: Timing is Everything
Where is your target audience located and what time are they on social media?
• Test posting at different times of the day to see when you get the most engagement, keeping in mind the content and hashtags use as well
• Posting on a trending day, like #TBT might be more popular than a lunchtime post on Monday
• Use the Facebooks Insights “Post” tab to see what days and times are best to post: www.facebook.com
• Use Iconosquare’s Statstics to see when your fans on engaging most on Instagram: www.iconosquare.com
Tip #4: Leverage Brand and Ambassador Content
Jackpot.
• This will give you quality content to share and cross promote the brand, building relationships for future sharing or promotional opportunities
• Leveraging ambassador content is also a great way to portray your brand lifestyle through quality images you are unable to take at your 9-‐5pm job
Tip #5: Link back to your website
Social media is now synonymous with SEO. Link back to your website whenever
possible.
foursixty.com
• Always link back to your website to drive sales, leads or other conversations, and help your organic search ranking
• On Facebook, links with photos perform better than links only or photos only
#UserGeneratedContent
Tip #6: Brand Hashtag
• Build brand awareness • Generate content from your followers
to use across social networks • Interact with your fans • Leverage their images as additional
content
Tip #7: Target key influencers
Develop strategic partnerships with key influencers.
• Get in front of new customers • Stay informed about what’s happening in your industry • Create list of top influencers to target • Build relationships by listening. See if you can help them
with anything, share they images, promote their content • Use tools like Klout which is free and can help you measure
which ones are best: https://klout.com/
Tip #8: Give Incentive
Why should people follow you on social media?
Give people a reason to follow you:
• Beautiful imagery • Rad skate videos • Funny content • Motivational quotes • Monthly giveaways • Exclusive Sales • VIP Access • Use low-‐cost tools like WooBox to build your
campaigns: www.woobox.com
Tip #9: Stay organized
Save time.This is your key to social media success.
• Build a monthly content calendar
• Include your monthly marketing goals, upcoming sales, local events, holidays, and anything else you can think of that is relevant and can be useful for your audience
• Schedule ahead to post at key times and days your not in the office
• Use free tools like Latergram.me to schedule out Instagram posts on your desktop: https://www.latergram.me/
• Use free tools like Twitter’s TweetDeck to schedule out posts, manage multiple accounts at once and much more: https://tweetdeck.twitter.com/
Tip #10: Advertise
Duh.
• Since Facebook dramatically changed and almost forced brands and business to advertise on social media, they have also heavily increased their advertising opportunities
• From website remarketing and promoted posts, you can now build highly targeted campaigns, reaching users based on behaviors, demographics, locations and more
• You can also advertise on Twitter, Instagram, Pinterest and now even SnapChat, so decide what your goals are and reach them faster and more efficiently through social media advertising
• Use Facebook Business Manager and Power editor for more targeted and strategic ads: https://business.facebook.com
