how to monetise your parenting blog with affiliate marketing - digital parenting blog dgm

Affiliate Marketing 101:

How to Monetise Your Blog

By Roger LeeMarch 2013

Agenda

• The Basics→What is affiliate marketing?→How does it work→What can I Earn?

• Who is dgm?• How Can I Use Affiliate Marketing?• How Else Can I Use Social Media?• Case Studies• What Could You Promote?• What to Do Next• Questions

The Basics

Who is already using affiliate marketing?

What is Affiliate Marketing?

• Earn money for generating sales or leads for online merchants through online promotion.

• Payments are either on a flat rate per action or a share of basket

• Work through an affiliate network to be able to promote a wide range of merchants.

How does it work?

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How does it work?

What Can I Earn?

Typical Commission Levels

→ Fashion 5-15%→ M&S 12%, Bonds 9%, The Iconic 15%

→ Technology 2-5%→ Dell 3%, iTunes 5%

→Other Retail 3-10%→Deals Direct 5%, Dan Murphy’s 5.5-11%

→ Travel 1-10%→Expedia 1% on flights, 7% on merchant hotels

→ Competition / Lead Generation $1-$4

Who is dgm?

Who is dgm?

• Australia’s largest affiliate network

• Recently acquired Commission Monster, Australia’s second largest affiliate network

• Technology powered by Impact Radius

• Based in Sydney

• Specialists in affiliate, Paid Search, Search Engine Optimisation & Multi-Variant Testing

Who are Our Clients?

Who Else Are Our Clients?

Who Are Our Publishers?

Over 2,200 other affiliates

dgm Interface

How Can I UseAffiliate Marketing?

Banner Advertising

Text Links With-in A Post

Email to Site Members

Social Media

Promotion Code

Promoting iTunes

Tool & Partners

How Else Can I Use Social Media?

Share it

Pinterest

YouTube

Instagram

Build Credibility

Social Media Summary

• Allow readers to easily promote your blog

• Build blog awareness & gain new readers

• Build credibility

• Increase interaction with existing readers

• Drive traffic to site to convert for special offers and selected products

• Drive traffic straight to merchants’ sites through tracking links

Case Studies

Mum’s Grapevine / Bonds

• 30% / 40% off Bonds voucher listed on site and sent via newsletter

• Listed on Facebook• 9% Commission• Over 500 Sales driven in 3 days

Mumamia / Fashion Merchants

• Product focus• Average value of a sale in January $80• Average Commission Rate 12.6%• http://www.mamamia.com.au/style/7-outfits-for-under-50/• http://www.mamamia.com.au/style/8-alternatives-to-shorts-this-sum

mer/

Australian Women Online

• Commission $70 per sign up• Social Media Links• Strong Google Presence

• ‘Get The Look’ campaign development

• New season stock launches

• Major sale campaigns

• Shared across social channels

• Banners• Average earnings

per click of $0.49

The Fashion Catalyst

• Brand Look Books and Trend Guides

• Online Store, category & product text links

• Sales Promotions & Coupon codes

• Banners• Average earnings per

click of $0.74

Melbourne Girl

What Could You Promote?

What Could You Promote?

• Food & Cooking→ DealsDirect→ Grocery

Run• Arts & Crafts

→ DealsDirect→ Big W

• Charities→WWF→WaterAid→ Etc

• Magazines→ iSubscribe

What Could You Promote?

• Wines→ Virgin Wines

• Cosmetics→

StrawberryNet

→ Clinique→Westfield

• Fashion→ Boohoo→ SurfStitch→Westfield→ Etc.

What Could You Promote?

• Books→ iTunes→ iSubscribe→More coming

soon• Technology

→ Dell→ Apple→ Kogan

• Health→Weight

Watchers• Back to School

→ DealsDirect→ BigW

What To Do Next

What’s the Catch?

• No Sign Up Fee

• No commitment

• Quick & Easy to Sign Up

• Team on hand for any questions you may have

Become an Affiliate

• Register here:

www.dgm-au.com/aff-signup.php

• Join the programs for the merchants you want to promote

• Put some links/banners on your site

• Earn Commission

Key Takeaways

Top 5 Takeaways

1) You should be monetising your blog using affiliate marketing

2) Becoming an affiliate is quick, easy and risk free

3) Integrated content is the key to earning money

4) You can use social media to drive affiliate sales

5) Become an affiliate with dgm

Thanks For Listening

Questions

Roger LeeSenior Account Managere roger.lee@dgm-au.com

d (02) 8569 0089

Melody BennettsPublisher Managere melody.bennetts@dgm-

au.com d (02) 8569 0005

www.dgm-au.com