how to monetise your parenting blog with affiliate marketing - digital parenting blog dgm
DESCRIPTION
Digital Parents, Australia’s largest online community for blogging parents, this conference is the biggest social media event catering to Australia’s mum, parent and personal blogging communities. http://digitalparentsconference.com.au/ dgm is now delivering $60 of fashion sales every minute currently. That is around $2.5M per month. We are the leading network in Australia with 10 years of affiliate network operation over here and in New Zealand We have just launched on the network Westfield Diva Marcs David Lawrence French Connection boohoo Marks and Spencer Next The Iconic As well as the hundreds of other fashion brands we have been managing for ages, including Westfield, Surfstitch, The Iconic, SABA and Sportscraft Here are some example affiliates who are delivering all those sales www.stylecollective.com.au http://thefashioncatalyst.com/site http://www.dropdeadgorgeousdaily.com/ http://www.mamamia.com.au This was authored by my esteemed colleague Roger LeeTRANSCRIPT
Affiliate Marketing 101:
How to Monetise Your Blog
By Roger LeeMarch 2013
Agenda
• The Basics→What is affiliate marketing?→How does it work→What can I Earn?
• Who is dgm?• How Can I Use Affiliate Marketing?• How Else Can I Use Social Media?• Case Studies• What Could You Promote?• What to Do Next• Questions
The Basics
Who is already using affiliate marketing?
What is Affiliate Marketing?
• Earn money for generating sales or leads for online merchants through online promotion.
• Payments are either on a flat rate per action or a share of basket
• Work through an affiliate network to be able to promote a wide range of merchants.
How does it work?
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://t.dgm
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How does it work?
What Can I Earn?
Typical Commission Levels
→ Fashion 5-15%→ M&S 12%, Bonds 9%, The Iconic 15%
→ Technology 2-5%→ Dell 3%, iTunes 5%
→Other Retail 3-10%→Deals Direct 5%, Dan Murphy’s 5.5-11%
→ Travel 1-10%→Expedia 1% on flights, 7% on merchant hotels
→ Competition / Lead Generation $1-$4
Who is dgm?
Who is dgm?
• Australia’s largest affiliate network
• Recently acquired Commission Monster, Australia’s second largest affiliate network
• Technology powered by Impact Radius
• Based in Sydney
• Specialists in affiliate, Paid Search, Search Engine Optimisation & Multi-Variant Testing
Who are Our Clients?
Who Else Are Our Clients?
Who Are Our Publishers?
Over 2,200 other affiliates
dgm Interface
How Can I UseAffiliate Marketing?
Banner Advertising
Text Links With-in A Post
Email to Site Members
Social Media
Promotion Code
Promoting iTunes
Tool & Partners
How Else Can I Use Social Media?
Share it
YouTube
Build Credibility
Social Media Summary
• Allow readers to easily promote your blog
• Build blog awareness & gain new readers
• Build credibility
• Increase interaction with existing readers
• Drive traffic to site to convert for special offers and selected products
• Drive traffic straight to merchants’ sites through tracking links
Case Studies
Mum’s Grapevine / Bonds
• 30% / 40% off Bonds voucher listed on site and sent via newsletter
• Listed on Facebook• 9% Commission• Over 500 Sales driven in 3 days
Mumamia / Fashion Merchants
• Product focus• Average value of a sale in January $80• Average Commission Rate 12.6%• http://www.mamamia.com.au/style/7-outfits-for-under-50/• http://www.mamamia.com.au/style/8-alternatives-to-shorts-this-sum
mer/
Australian Women Online
• Commission $70 per sign up• Social Media Links• Strong Google Presence
• ‘Get The Look’ campaign development
• New season stock launches
• Major sale campaigns
• Shared across social channels
• Banners• Average earnings
per click of $0.49
The Fashion Catalyst
• Brand Look Books and Trend Guides
• Online Store, category & product text links
• Sales Promotions & Coupon codes
• Banners• Average earnings per
click of $0.74
Melbourne Girl
What Could You Promote?
What Could You Promote?
• Food & Cooking→ DealsDirect→ Grocery
Run• Arts & Crafts
→ DealsDirect→ Big W
• Charities→WWF→WaterAid→ Etc
• Magazines→ iSubscribe
What Could You Promote?
• Wines→ Virgin Wines
• Cosmetics→
StrawberryNet
→ Clinique→Westfield
• Fashion→ Boohoo→ SurfStitch→Westfield→ Etc.
What Could You Promote?
• Books→ iTunes→ iSubscribe→More coming
soon• Technology
→ Dell→ Apple→ Kogan
• Health→Weight
Watchers• Back to School
→ DealsDirect→ BigW
What To Do Next
What’s the Catch?
• No Sign Up Fee
• No commitment
• Quick & Easy to Sign Up
• Team on hand for any questions you may have
Become an Affiliate
• Register here:
www.dgm-au.com/aff-signup.php
• Join the programs for the merchants you want to promote
• Put some links/banners on your site
• Earn Commission
Key Takeaways
Top 5 Takeaways
1) You should be monetising your blog using affiliate marketing
2) Becoming an affiliate is quick, easy and risk free
3) Integrated content is the key to earning money
4) You can use social media to drive affiliate sales
5) Become an affiliate with dgm
Thanks For Listening
Questions
Roger LeeSenior Account Managere [email protected]
d (02) 8569 0089
Melody BennettsPublisher Managere melody.bennetts@dgm-
au.com d (02) 8569 0005
www.dgm-au.com