monetise data with in memory analytics - for distribution
DESCRIPTION
Presentation from Gartner BI Summit Europe - March 2012 by AIMIA, on loyalty marketing technology with in-memory anlaytics for self-service business intelligenceTRANSCRIPT
GARTH RALSTON
HEAD OF IT – ISS
AIMIA
01 MAR 2012
MONETISE DATA AND TURN INFORMATION INTO PROFIT WITH IN-MEMORY ANALYTICS
AIMIA – WHO ARE WE?
We design, build and operate some of the world’s best loyalty management solutions. We do this for ourselves and for some of the world’s top brands.
A WORLD LEADER IN LOYALTY MANAGEMENT
4
We are the only company offering a full suite of loyalty management services on a worldwide scale.
A FULL SUITE OF LOYALTY MANAGEMENT SERVICES
5
PROPRIETARY
LOYALTY
LOYALTY
ANALYTICS
COALITION
LOYALTY
We are 3,800 people working in over 30 offices across over 20 markets. No competitor has this breadth of capability and geographic reach.
FULL SUITE LOYALTY MANAGEMENT ON A GLOBAL SCALE
6
MANY OF THE WORLD’S LEADING BRANDS CHOOSE TO WORK WITH US
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Aimia’s Intelligent Shopper Solutions division focuses on working with retailers to help them generate revenue from their data.
DRILLING DOWN ON LOYALTY ANALYTICS
8
LOYALTY
ANALYTICS
9
REVOLUTION IN RETAILING HAS CHANGED THE RELATIONSHIP WITH THE CUSTOMER
10
Data is the raw material of the modern
service economy. To remain competitive,
companies need to:
• Extract data from their operations
• Refine data into insight
• Deliver the insight to where it matters
DATA IS THE NEW OIL
11
OUR AIM – HELPING RETAILERS EMBRACE SHOPPER CENTRIC RETAILING
LEVERAGE
YOUR SUPPLIERS
SHAPE THE
PERSONAL
EXPERIENCE
SHOPPER
SEGMENTATION &
STRATEGY
SHAPE THE
STORE
EXPERIENCE
MANAGE
YOUR MEDIA
SHOPPER DATA
SHOPPER
INSIGHT
OUR OFFERING
Aimia’s retail data analytics reporting
system
---
Retailer Transactional Data
+
Customer Data associated with a
Loyalty Programme
SELF SERVE
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TRANSACTIONAL
DATA
SHOPPER
INSIGHT
CUSTOMER
DATA
PROFILING
• Focus on key
customers
• Provide broad
product offer for
all customer
segments
• Profile
customers based
on geography,
lifestage, and
other segments
CROSS SHOPPING
• Where to place
product in store
• What to group
into multi-buy
promotions
PRODUCT ASSOCIATION
• Build bespoke
segmentations
based on product
REPEAT PURCHASE
• Determine
product loyalty by
customer groups
• Who are the
biggest spenders
SELF SERVE IN ACTION
OUR USPS
Data Volumes – 100% of transactional data over 2
years
Granular – lowest level data for maximum flexibility of query
Fast – more than 50 times faster than competitors
(average run time of 1 ½ minutes)
Actionable – for business users, not just analysts, with an easy to use front-end
Scalable – Can handle 100s of reports per hour with an architecture that supports easy growth
THE SECRET SAUCE
IN MEMORY ANALYTICS
THE BUSINESS BENEFIT
IN SUMMARY
Retailer:
– Allows them to target the right products at the right prices to the right customer, and encourage them to spend a little more.
– Tap the value of their data by putting an easy to use, actionable insight tool over the top of it and marketing that insight back to it’s supplier community.
Supplier:
– Allows CPG companies to make significant improvements in managing marketing promotions and campaigns, product launches, supply chains, and product availability.
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WE HAVE BUILT A STRONG FOUNDATION WITH OVER 120M HOUSEHOLDS
THANK YOU