how to leverage facebook for your business

Why do I love Facebook for business?•There are 1.28 billion people on FB

•It is you launching pad, its where your fans get to know you so you can build a community

•The best and fastest way to get something “out there”

•It is FREE with the option to pay for a bigger exposure

•Once you get the ‘hang of it’ it is a quick and easy way to stay in touch with your current and potential customers

•There is so much you can set up and keep in Facebook so you don’t lose people to the net.

Make sure you have a vanity URL

Make sure you have a vanity URL

Claiming a Facebook URLIf your page looks like this:http://www.facebook.com/pages/yourpagename/12345678910

You will want it to look like this:http://www.facebook.com/yourpagename

Reasons to have a Vanity URL for your Facebook Page are:•Looks more professional•Easier to remember•Easier to share with customers•Way more searchable on Facebook

How to claim your Vanity URL

Make sure you have Facebook in your email signature

Don’t forget business cards and other marketing items

Add buttons to your website

Invite people to like your page

Understand WHO your fan is

Graph Search

Create posts knowing what your audience likes

Make sure you get your dimensions right so all your gorgeous graphics fit beautifully and look professional.

•Contact information (phone, website, email address)

•Calls to action (Tell your friends! Like us!, Arrows pointing to the Like button on your page)

•Discounts, purchase and price information

•Visuals that include liking or sharing your page

•This is prime real estate so use it wisely, get your message out there, make it attractive so people will want to delve further into your page and business.

•Be creative

•I love these next examples

Timeline Image Rules

Make your timeline image clickable

Use your About section

How do I create tabs?Connect everything you do like Pinterest, Instagram, Mailing lists etc

It is super easy to do, much easier than when I started out.

The 2 best apps I can recommend are:

www.woobox.com Free for free apps like Pinterest, Instagram, Twitter etc

www.shortstack.com Free for up to 2000 fans for most simple things and then they increase to $30 a month

Both are great and will give your page a good professional look

If you a good at creating your own html code I can recommend using an app through Facebook called static HTML iframe app, you can identify it by the star.

If you have a blog as I do, I can simply cut and paste my html coding and drop it straightInto the tab….voila!!!!!

What is reach anyway?

Organic Reach – This is the number of [unique] people who saw* your post in their News Feed, Ticker, or on your Page. This is the most common way Page posts reach Facebook users.

Paid Reach – This is the number of [unique] people who saw* your post in an ad or sponsored story. Any post you see with the ‘Sponsored’ label at the bottom or in the right-hand column falls into this category.

Total Reach – This is the number of [unique] people who saw* your post. This is a bit trickier than just adding up the previous two because it’s the number of unique people. Keep in mind that someone could be reached organically, or through ads, but would only count as 1 toward total reach.

Just a little text on an image looks great and is very sharable

What is your advertising objective?

According to Citigroup, Facebook owns what's approaching about 20%market share in terms of web activity in the world. It's an unbelievablenumber.

•Are you starting out or simply just need to build your audience?

•Do you want people to come to an event?

•Do you want people to click through to your website?

Types of Ads•Clicks to Website: Get people to visit your website.

•Website Conversions: Promote specific conversions for your website. •Page Post Engagement: Promote your Page posts.

•Page Likes: Get Page likes to grow your audience and build your brand

•App Installs: Get people to install your mobile or desktop app.

•App Engagement: Get people to use your desktop app.

•Offer Claims: Create offers for people to redeem in your store.

•Event Responses: Increase attendance at your event.

Right hand column ad

Ads Placement