discover how independent hotels can leverage facebook fans to drive business
DESCRIPTION
Availability of information via different channels of social media has changed hospitality marketing. Out of all social media channels, Facebook has emerged as the most prominent medium, offering authentic audiences and viral marketing opportunities. In this webinar we take an in-depth look at how facebook is emerging as a powerful tool for driving the business for independent hotels and How these hotels can build and measure their online reviews. Agenda: What are the essentials of facebook for hotels? How hotels are using facebook across different market segments? Different types of promotions that can be used on facebook Step by Step guide on devising your facebook strategyTRANSCRIPT
Discover how independent hotels can leverage facebook fans to drive business
1The FB Playground
3Build and Measure
2Be social by design
Why
Connections matter… 1 billion users anyday
Image Source : facebook
Why is important now ?
Image Source : facebook
90’s 00’s 10’s
1The FB Playground
3Build and Measure
2Be social by design
1. Your FB page is yours- use it to communicate…own it , talk about it…invite
2. Measure engagement through likes and interests
3. Validate all reviews for authenticity
4. Subscribe to your regular guests and invite them to join your fan page
5. Use alert mechanism to manage reviews in real time
6. Target communication to different market segment
Essentials…
How other hotels are using FB
‘ This hotel group is
taking it head on
…..engaging, encouraging
and facilitating
guest reviews ‘
Market Segment based promotion
1. Formal event2. Transient segment3. Meeting4. Leisure
Product based promotion – F & B1. Set up the FB page with dedicated F & B 2. Enlist all F & B options3. Offer fan value benefit through timely
promos
Product based promotion – SPA1. Set up FB page with dedicated Spa section2. Reallocate demand through restricted promotions3. Communicate value proposition
Product based promotion – Launch
1. Use the question section2. Set up engaging questions to understand demand3. Launch targeted packages and promotions
How to leverage fan networks
1. Property Profile2. Collect
Recommendations3. Offer exclusivity to
fan base4. Cross leverage
other SM platforms
1The FB Playground
3Build and Measure
2Be social by design
Setting up alert
1. Click the settings and alerts link on dashboard2. Choose the score and frequency 3. Click – Create Alert to save the alert
Fans into clients & clients into fans
Questions
