how to develop a powerful lgbt social presence

How to Develop an LGBT Social Presence

Presented by Michael J.D. Warner, Social 2 Go-Go

Social Marketing

Development  of  social  presence  is  part  ‘art’  +  part  ‘science’:      

I. Overview

Content  Strategy    (‘Art’)  

Audience  Development  (‘Science’)  

I. Overview MAXIMUM  social  presence  will  be  achieved  with  a  social  marketing  plan  that  includes  BOTH:      1.  Content   Strategy   (text   +  media)   that   encourages   target   users   to  

engage  with  you.      2.  Audience  Development  (social  tools)  that  encourages  target  users  

to  follow  you.    

II. Content Strategy 1.    WHO  is  your  target  audience?        

II. Content Strategy 2.  WHERE  is  your  target  audience?    i.    Primary  social  networks:        

Facebook  

Twitter  

Instagram  

Google+  

II. Content Strategy 2.  WHERE  is  your  target  audience?    

ii.    Secondary  social  networks:        

Pinterest  

Tumblr  

YouTube  

Soundcloud  

LinkedIn  

Grindr  

Foursquare  

II. Content Strategy 2.  WHERE  is  your  target  audience?    iii.    Regional  social  networks:        

VK    (Russia)  

Mixi    (Japan)  

Weibo    (China)  

II. Content Strategy 3.   WHICH   keywords   +   hashtags   are   popular   with   your  target  community?      

#instagay    

#f4f    

#lgbt    

#bromosexual

#gaylatino    

#teamlesbian    

#twink    

#instabear    

II. Content Strategy 4.    WHEN  should  content  be  shared  to  maximize  reach?      

Facebook  ⇒  Facebook  Page  Insights      

II. Content Strategy 4.    WHEN  should  content  be  shared  to  maximize  reach?      

Twitter  ⇒  Crowdbooster                                    ⇒ SocialBro      

II. Content Strategy 4.    WHEN  should  content  be  shared  to  maximize  reach?      

Instagram  ⇒  Iconosquare      

II. Content Strategy 5.    HOW  can  content  be  shared  most  ef]iciently?       Using  Instagram  +  IFTTT  

together:    AUTOMATICALLY  share  Instagram  photos  to    12  SOCIAL  NETWORKS    

II. Content Strategy 5.    HOW  can  content  be  shared  most  ef]iciently?       Using  IFTTT  ‘recipe’:  

 AUTOMATICALLY  share  Instagram  photos  to  Twitter  as  images  -­‐  instead  of  weblinks  -­‐  for  HIGHER  ENGAGEMENT        

II. Content Strategy 6.   WHAT   content   is   most   interesting   to   your   target          

audience?    

‘H.E.R.’    

Humor    

Emotion    

Relevancy      

IIi. Audience Development 1.    ACTIVELY  follow  Twitter  /  Instagram  /  Google+  users  

that:      

i.  Share  content  with  hashtags  used  by  your  target  community.    

IIi. Audience Development 1.    ACTIVELY  follow  Twitter  /  Instagram  /  Google+  users  

that:      

ii.  Follow  and/or  are  followed  by  your  peers  +  competitors.    

IIi. Audience Development 1.    ACTIVELY  follow  Twitter  /  Instagram  /  Google+  users  

that:      

ii.  Follow  and/or  are  followed  by  your  peers  +  competitors.    

IIi. Audience Development 1.    ACTIVELY  follow  Twitter  /  Instagram  /  Google+  users  

that:      

iii.  Belong  to  online  communities  where  your  target  users  are  active.  

IIi. Audience Development 2.    FLUSH  social  users  that  unfollow  you      -­‐or-­‐      that  don’t  follow  you  back  within  5-­‐7  days.  

IIi. Audience Development 3.  AUTOMATE  likes,  comments  +  follows  on  Instagram  to  DOUBLE  your  engagement  +  audience  growth.      

IV. Results STRONGER  Social  Presence  with  4-­‐5x  AUDIENCE  GROWTH  

Interested  in  learning  more?    Contact  me  anytime:    Michael  J.D.  Warner  Principal,  Social  2  Go-­‐Go  Tel:  +1.917.714.1196  Email:    michael@social2gogo.com    

V. Contact