how to create content that converts

How to Create Content That

Converts

Brian DeanFounder, Backlinko

<1%

What’s your current conversion rate?

1-3%

>3%

Write that down.

Series1

3.68%New rate

1.38%Old rate

Before I show you the strategies that got

me to 3.68%...

6.18%

You’re giving them what they want.

What about the thousands of people

that DIDN’T go to my About page?

Dude…you need to use a popup

Let’s talk about ‘em…

You’re giving them what they want.

Pro TipTest fun, upbeat CTAs in your buttons. They grab attention and reduce anxiety compared

to “Subscribe” or “Sign up”

1 2

5.13%

Write down something of value you could offer someone in a popup.

Write down something of value you could offer someone in a popup.

What about the thousands of people that DIDN’T see my

popup?

“My average blog post conversion rate

is 10%. Some convert at

30%.”

“Stop Copying Your Competitors.They Don’t Know What They’re Doing

Either”

Identify a post that brings in a lot of traffic for you. Write down ONE way

you could make it more valuable.

ChecklistTutorial

PDF versionTranscript

Video

What about the thousands of people

that DIDN’T read that post?

“How can I give someone reading this

what they want?”

3.68%

“Will this work for me?”

Josh ThompsonCo-founder of a golf blog called MyGolfTutor.com

Average blog post conversion rate was stuck

at .59%

“How can I give someone reading this

what they want?”

Pro TipCreate a Mental Movie of Your

Content Upgrade Resource in Action.

Chris HuntleyLife Insurance Agent

“My homepage was already converting really well. But I wasn’t

having much luck with my blog posts. It seemed that

most people would read the content and then click away.”

1%

He gave them what they wanted.

Pro TipGive People 100% Exclusive

Contentin Your Content Upgrade Resource.

Write down one exclusive you could offer as a Content Upgrade.

Bonus techniquesCase study

TutorialSwipe file

2012 2013 2014

Backlinko Email List

2012 2013 2014

Backlinko Revenue

And it’s all because I discovered the secret to

turning content into conversions:

Giving people what they want.

Questions?