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TRANSCRIPT
Lesson 5
Facebook - Targeted Advertising for Lead Generation
Presented by:
Richard HegartyCourse Educator
Diploma in Digital Marketing - Part I
Lesson 1 Recap
You gained an understanding of affiliate marketing
You learnt how to optimise affiliate marketing partnerships
We explored how to manage partners
We will got you started using the partnership platforms
Summary
Course Interaction
Q & A
Today’s Lesson
Facebook setting up business account
Facebook success case studies
Setting up advertising on Facebook
Facebook for Lead generation
Look at Facebook insights
Creating content that converts
o Attend all of the lessons live to ask Questions
in real time and benefit the most
o We’re here to help, so contact us anytime!
Let’s Begin
Facebook for Business
Do you know how many people are on Facebook
1.19 billion users on Facebook
874 Million mobile users
728 million daily users
largest social
network in the world
Facebook Page
Facebook Page
Pros
Easy to set up
Free
Big audience
Cons
Time
New content
Respond quickly
Facebook Page
Facebook Page – Case Study
Facebook tools login
Targeted App ads
Analytics for apps
Customers behaviour
Facebook Page – Case Study
¼ Mill users – few months
No over 10 million users
Trust – ensure real profiles
Facebook Page – Case Study
4,000 leads
80% less cost
850,000 people
reached
Facebook- Strategy
Lead Generation Strategy
Facebook- Ads
Facebook- Content
Why is organic reach declining?
Increase in the amount of content
Would be average 1,500 stories at Login
News shows feed 300 stories
Number of pages liked grew 50% last year
Need to create high quality content
Facebook- Content
How can I get my content seen organically ?
Facebook- Organic
“Why is my content not being seen?”
How does EdgeRank work?
What are some important factors for us?
Facebook- Organic
Edge
User Affinity
Content Weight
Time-Based Decay
Newer posts vs older posts.
Facebook- Ads
Encourage & Respond to FB Messages (Helps Affinity)
Post Great Content (Helps Affinity and Weight)
Get More Likes on Your Facebook Page (Helps affinity)
Facebook- Ads
Post Visually Appealing Content (Helps Weight)
Post Questions & Fill-in-the-blanks (Helps Weight)
Ask for Likes, Comment & Shares (Helps Weight)
Plan your Posts (Helps Time Decay
Facebook- Content
Engage with community
Great images & content
Vote for your favourite T-shirt
Quick response time
Great User experience
Facebook- Content
Great User experience
Great Customers Service
Competitions
Good Content
Engage with community
Facebook Content
Its not about your brand
Its about the customer
Add value
Have Conversation
Build community
Facebook Content
Mix the type of content
Run competitions
Ask questions
Use Visuals
Each post should count
Facebook Conclusion
Advertising can be very targeted
Look at other business success
Organic search is difficult – edge rank
Creating content and posting regularly
Using social media tools to listen
You understand how to set up a business account
You learnt form other successful case studies
How to set up advertising on Facebook
We covered generating leads on Facebook.
Looked at Facebook insights
Showed you how to create content that converts
Keep up the hard work.
o Attend all of the lessons live to ask Questions in real time
and benefit the most
o We’re here to help, so contact us anytime!
Summary
Further Learning
To expand upon the subjects covered in todays lesson:
• How to build a social Presence for your brand – Semester 3 ADD
• How to create social content that converts – Semester 3 Lesson 9 practical
• How to turn Followers into customers – Lesson 10 practical ADD
• Facebook for social media marketing – Lesson 3 Social Advanced
• Advanced Social media management – Week 11 Social Advanced
@shawacademy @ShawacademyRH
QUESTION TIME See you back for Lesson 6 Sales Funnel - Sales Funnel - Nurturing Your Leads