how to create content that converts
TRANSCRIPT
How to Create Content That
Converts
Brian DeanFounder, Backlinko
<1%
What’s your current conversion rate?
1-3%
>3%
Write that down.
Series1
3.68%New rate
1.38%Old rate
Before I show you the strategies that got
me to 3.68%...
6.18%
You’re giving them what they want.
What about the thousands of people
that DIDN’T go to my About page?
Dude…you need to use a popup
Let’s talk about ‘em…
You’re giving them what they want.
Pro TipTest fun, upbeat CTAs in your buttons. They grab attention and reduce anxiety compared
to “Subscribe” or “Sign up”
1 2
5.13%
Write down something of value you could offer someone in a popup.
Write down something of value you could offer someone in a popup.
What about the thousands of people that DIDN’T see my
popup?
“My average blog post conversion rate
is 10%. Some convert at
30%.”
“Stop Copying Your Competitors.They Don’t Know What They’re Doing
Either”
Identify a post that brings in a lot of traffic for you. Write down ONE way
you could make it more valuable.
ChecklistTutorial
PDF versionTranscript
Video
What about the thousands of people
that DIDN’T read that post?
“How can I give someone reading this
what they want?”
3.68%
“Will this work for me?”
Average blog post conversion rate was stuck
at .59%
“How can I give someone reading this
what they want?”
Pro TipCreate a Mental Movie of Your
Content Upgrade Resource in Action.
Chris HuntleyLife Insurance Agent
“My homepage was already converting really well. But I wasn’t
having much luck with my blog posts. It seemed that
most people would read the content and then click away.”
1%
He gave them what they wanted.
Pro TipGive People 100% Exclusive
Contentin Your Content Upgrade Resource.
Write down one exclusive you could offer as a Content Upgrade.
Bonus techniquesCase study
TutorialSwipe file
2012 2013 2014
Backlinko Email List
2012 2013 2014
Backlinko Revenue
And it’s all because I discovered the secret to
turning content into conversions:
Giving people what they want.
Questions?