how content marketing affects website analytics [episode 11] - tuesday's tips & tactics:...

Post on 13-May-2015

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This week's episode examines how the development and deployment of regularly published content to a website affects the online analytics and metrics associated with organic search, social media, referring sites and direct traffic. The information discussed includes both website traffic and conversions over a three year period of time.Video and additional commentary are available here: http://www.kunocreative.com/blog/bid/75559/How-Content-Marketing-Affects-Analytics-Tuesday-s-Tips-TacticsTuesday’s Tips & Tactics - Inbound Marketing in 10 Minutes or Less is a weekly series presented by Kuno Creative’s Director on Inbound Marketing, Chad Pollitt (@CPollittIU). The series is designed to instruct viewers on how to deploy inbound marketing tactics in order to maximize campaign ROI.

TRANSCRIPT

Twitter: #Kuno - @CPollittIU

Tuesday’s Tips & TacticsHow Content Marketing Affects Analytics

Twitter: #Kuno - @CPollittIU

Content Marketing

Twitter: #Kuno - @CPollittIU

A Look at the Numbers

Organic Search Traffic

2-3 posts/week

5-10 posts/week

Twitter: #Kuno - @CPollittIU

A Look at the Numbers

Organic Search Leads

2-3 posts/week

5-10 posts/week

Twitter: #Kuno - @CPollittIU

A Look at the Numbers

Social Media Traffic

2-3 posts/week

5-10 posts/week

Twitter: #Kuno - @CPollittIU

A Look at the Numbers

Social Media Leads

2-3 posts/week

5-10 posts/week

Twitter: #Kuno - @CPollittIU

A Look at the Numbers

Direct Traffic

2-3 posts/week

5-10 posts/week

Twitter: #Kuno - @CPollittIU

A Look at the Numbers

Direct Leads

2-3 posts/week

5-10 posts/week

Twitter: #Kuno - @CPollittIU

A Look at the Numbers

Referral Traffic

2-3 posts/week

5-10 posts/week

Twitter: #Kuno - @CPollittIU

A Look at the Numbers

Referral Leads

2-3 posts/week

5-10 posts/week

Twitter: #Kuno - @CPollittIU

Content Marketing

Delivering high-quality, relevant and valuable content to

prospects and customers drives profitable consumer action.

Takeaway

The Content Marketing Manifesto

Facebook.com/kunocreative

Free Download!

Twitter: #Kuno - @CPollittIU

Twitter: #Kuno - @CPollittIU

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