highlights from conveyux

Highlights from the Conference for What’s Next in UX

Joe WelinskeProgram Manager, ConveyUXInteraction Designer & Content Strategist, Blink UXjoe@blinkux.com

Lisa L. TragerOwner and Consultant – Trager StrategyUser Experience Designer & Content Strategist

Lisa helps clients develop and execute strategies for digital communication platforms from the perspective of user experience design and content strategy. Her approach includes a practical process for assessing and leveraging brand assets, defining the value proposition, and integrating the latest technology and online trends in order to make sound recommendations for future multichannel platforms.

Ways to connect:Office: 201-722-8941Mobile: 201-819-5125Blog: www.TragerStrategy.com Linkedin: http://www.linkedin.com/in/lisatragerTwitter: #Lisalt

Kelly Goto: Beyond Usable: Mapping Emotion to Experience

Why-finding techniques uncover these connectors in order to inform a company’s overall product strategy and the ties between products,

brands and audience.

Every company needs to have a clear understanding

of the key emotional connectors that tie audience to product

Kelly@gotomedia.com

Inter-consciousness

Sensory Engineering

Aristotle’s 3 tenets for persuasion

Susan Weinschenk, Ph.D.

Behavioral psychologist who specializes in applying psychology to technology and the workplace

If you understand what motivates people you’ll be

better able to figure out how to get people to do

stuff.

1. Design for Engagement

2. How to Get People to Do Stuff

susan@theteamw.com

Choice = Control = Survival

Nouns vs. Verbs

Nouns vs. Verbs

How important is it to you to be a voter in tomorrow’s election?

Misty Weaver: Building Sustainable Content Strategy from the Holistic Content Audit

The ability to audit content contextually brings out

recommendations a client can quickly understand and adopt.

Audits can bring new understanding to stakeholders

and staff that fuel new governance plans and

increased commitment to User Experience

misty@contentinsight.com

Importance of the content audit

Sara Wachter-Boettcher: Content & Control

Artificial divide – between us (the web team) and everyone else. Problems are not being addressed

Our work needs to be normalized – not seen as something that only smart people – or the web team does.

sarawb.com

Kel Smith: What we can learn from digital outcasts

Historically, accessibility has been perceived as an

afterthought – the final bullet point. Nice to have if we had

the budget

Whitney Quesenbery: Writing Great Persona Stories

There’s a relationship between the storyteller and the story listener. And the story teller

and the developers.

Stories make personas come alive

whitneyq@wqusability.com

Stories help develop empathy and the basis for the structure of a site

The Four Most Common Mistakes in the Design of Mobile Apps and Websites

People creating mobile apps and websites often underestimate how different the mobile world is. They try to create for mobile using the

same design and business practices they learned in the desktop web

world. But the design practices that make a computer website or

application great can cripple a mobile app or site.

.

http://info.usertesting.com/ TheFourMobileTraps.html •mike@usertesting.com

Top Turn-offs

Steven Hoober: How People Really Hold and Touch

There is a gap between the most discussed and trendy practices in design, and the way many UX professional

do their work.

steven@4ourth.com

Sitting or standing? People use mobile devices in a variety of ways

As devices get larger, in general, not used in the hand. Smaller – more mobile…

What’s the visible target?

•Attract the eye•Afford/signify action•Be readable

•Be the right size•Angular resolution is most important

Readability

Touch Target Size

Work at Scale

Check at Scale

Samantha Starmer: The future ofexperience design is Omnichannel

The future of experience design iseverywhere the customer touches ourproduct or service—whether that is digital or physical.

We must move from designingscreens to designing a holistic customerexperience that is seamless acrosschannels and devices.

Moving across country with cats

Break down between information provided online and …

Reality!