guy kawasaki presentation to mima
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The Art of Changing Hearts,
Enchantment
Guy Kawasakiguy@alltop.com
Wednesday, October 10, 12
Wednesday, October 10, 12
Wednesday, October 10, 12
Wednesday, October 10, 12
Wednesday, October 10, 12
Wednesday, October 10, 12
Achieve Likability1
Wednesday, October 10, 12
Zygomatic major muscle
“Pan Am” smile
Wednesday, October 10, 12
Orbicularis oculi muscle
Make a Duchenne smile
Wednesday, October 10, 12
Accept others
Wednesday, October 10, 12
Default to
“yes”
Wednesday, October 10, 12
Achieve Trustworthiness2
Wednesday, October 10, 12
Trust others
Wednesday, October 10, 12
Trust others
Wednesday, October 10, 12
Trust others
Wednesday, October 10, 12
Bake, don’t eat
Wednesday, October 10, 12
Agree on something
Wednesday, October 10, 12
Perfect3
Wednesday, October 10, 12
Do something DICEE
Deep
Wednesday, October 10, 12
Do something DICEE
DeepIntelligent
Wednesday, October 10, 12
Do something DICEE
Wednesday, October 10, 12
Do something DICEE
Deep
CompleteIntelligent
Wednesday, October 10, 12
Do something DICEE
Deep
CompleteEmpowering
Intelligent
Wednesday, October 10, 12
Do something DICEE
Deep
CompleteEmpowering
Elegant
Intelligent
Wednesday, October 10, 12
Launch4
Wednesday, October 10, 12
Tell a story
Wednesday, October 10, 12
Plant many seeds
Wednesday, October 10, 12
Use salient points
Calories Milesvs.
Wednesday, October 10, 12
Use salient points
Calories Milesvs.
DollarsMonths of
foodvs.
Wednesday, October 10, 12
Use salient points
Calories Milesvs.
DollarsMonths of
foodvs.
GigabytesNumber of
songsvs.
Wednesday, October 10, 12
Overcome5
Wednesday, October 10, 12
Provide social proof
Wednesday, October 10, 12
Use a dataset
Wednesday, October 10, 12
Enchant all the influencers
Wednesday, October 10, 12
Enchant all the influencers
Wednesday, October 10, 12
Enchant all the influencers
Wednesday, October 10, 12
Enchant all the influencers
Wednesday, October 10, 12
Enchant all the influencers
Wednesday, October 10, 12
Enchant all the influencers
Wednesday, October 10, 12
Endure
“Loving Memory of Jerry Garcia” by Stephen Dorian Miner
6
Wednesday, October 10, 12
Build an ecosystem
Wednesday, October 10, 12
Invoke reciprocation
Wednesday, October 10, 12
Don’t rely on money
Wednesday, October 10, 12
Don’t rely on money
Wednesday, October 10, 12
Present7
Wednesday, October 10, 12
Customize the
Wednesday, October 10, 12
Customize the
Wednesday, October 10, 12
Wednesday, October 10, 12
Wednesday, October 10, 12
Wednesday, October 10, 12
Sell your dream
iPhone ≠ $188 of partsWednesday, October 10, 12
10 slides 10
Wednesday, October 10, 12
20 minutes
10 slides 10
20
Wednesday, October 10, 12
This is 30This is 20
This is 10
30-point font
20 minutes
10 slides 10
20
Wednesday, October 10, 12
Use Technology8
Wednesday, October 10, 12
Remove the speed bumps
Wednesday, October 10, 12
Remove the speed bumps
Sungevity
Wednesday, October 10, 12
Provide value
Information
Wednesday, October 10, 12
Provide value
Insights
Information
Wednesday, October 10, 12
Provide value
Insights
Assistance
Information
Wednesday, October 10, 12
EngageFast
Wednesday, October 10, 12
EngageFast Flat
Wednesday, October 10, 12
EngageFast Flat Frequent
Wednesday, October 10, 12
Enchant Up9
Wednesday, October 10, 12
Drop everything else
Wednesday, October 10, 12
Prototype fast
Wednesday, October 10, 12
Deliver bad news early
Wednesday, October 10, 12
Enchant Down10
Wednesday, October 10, 12
Provide a MAP
Wednesday, October 10, 12
Provide a MAP
Mastery
Wednesday, October 10, 12
Provide a MAP
Mastery
Autonomy
Wednesday, October 10, 12
Provide a MAP
Mastery
Autonomy
Purpose
Wednesday, October 10, 12
Empower action
Wednesday, October 10, 12
Suck it up
Mike RoweDirty Jobs
Wednesday, October 10, 12
Enchantment
PDF from GinaPoss@gmail.com
Wednesday, October 10, 12
Enchantment
Slides by AnaFxFz.com
PDF from GinaPoss@gmail.com
Wednesday, October 10, 12
Wednesday, October 10, 12
Wednesday, October 10, 12
Wednesday, October 10, 12
Wednesday, October 10, 12
“Resisting you is futile!”
Wednesday, October 10, 12
Buy Enchantment, Get Presentation Zen Free
Wednesday, October 10, 12
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