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In this presentation, we will talk about some of the common problems that many small businesses today are facing, as well as how Google+ Local can help you overcome those barriers.

TRANSCRIPT

Why Google+ Local Can Grow Your Local Business

Google+ Local

Overview

Table of Contents

Dilemmas & Overcoming Barriers

What is Google+ Local

Google+ Local Benefits & Facts

How We Can Help

1

2

3

4

About Me

Terry Power

Professional Local Marketing Services

Specializing in Powerful Online Strategies That Get Results!

(336) 310-9322

www.TriadInternetMarketing.com

Business Dilemmas

Traditional Marketing Costs

Are Some of the Expensive Traditional Marketing Methods

Losing Their Effectiveness?Yellow Page Books

Newspaper AdsTV CommercialsRadio Ads

Your Competitors

Are Your Competitors Taking Your Fair Share

of the Market?

More Local AttentionMore Repeat BusinessBetter Marketing

Technology

Are You Having Trouble Implementing New-Age

Marketing Strategies that Can Help Grow Your

Business?

Online MarketingMobile MarketingSocial Marketing… and MORE

Overcoming Barriers

There IS Hope: Put your business in front of your

target audience

Spend your marketing dollars where they can yield the best returns

Utilize the power of online marketing to stay connected to your local market

Overcoming Barriers

One Way to Accomplish This is by Claiming & Optimizing Your Google+ Local Listing!

What is Google+ Local?

Google+ Local is a business-related platform that focuses specifically on companies and their locations…

It is a keyword-based business directory that pulls up businesses that local consumers may be looking for…

It’s a critical piece of local search engine optimization process.

What Does it Involve?

Optimize Your Profile

Claim & Complete Your

Profile 100%

Add Company

Details

Ask Customers for Reviews

Monitor Reviews

Add Great Content

How Does it Work?

1. An online user types their location AND a keyword for something they’re looking for into the Google search engine(a product, service or company name)

1. Google+ Local results will come up – listing many different businesses that fit the description

1. It shows a map detailing location, hours of operation, phone numbers, addresses, links to their websites, and more

It’s the NEW Yellow Pages!

Benefits of Google+ Local

Benefits of Google+ Local

Draws in local consumers who are searching for your type of product or service

When a search has local intent, the Google+ Local results usually appear at the top of the page

Strengthens your brand by having your company logo, photos, videos, and social interaction etc.

Gives you a way to present potential customers with special offers, coupons, and promotions

Local Search Facts

97% of Consumers Search for LOCAL Products, Services or Businesses Online

20% of All Computer Searches are LOCAL

95% of All Mobile Searches are LOCAL

Most of Them Take Some Type of Action by Visiting or Contacting Businesses

Local Search Facts

Many Consumers Never make it Past the First Page of Search Engine Results

72% of Consumers Said They Trust Online Reviews as Much as Personal Recommendations

Here are the 3 Main Problems:

Your company’s listing is unclaimed and incomplete

Your company’s listing is buried on page 6 or higher with relevant local keyword terms

You have 2 reviews – one good and one negative, which could hurt credibility

Potential Profit Leaks

Here are Your Competitors Listings

Here Why Theirs is More Profitable:

Consumers will see their listing before they see yours due to higher rankings

They have all of the pertinent information that consumers would be looking for during a search

They have several positive customer reviews that will grab more attention than your listing

Competitor Analysis

Consequences

Pitfalls of Not Using Google+ Local:

You miss out on an opportunity to generate new local leads

You miss out on an opportunity to gain more online exposure for your brand

You let your competitors out-do you in terms of trust and credibility

What Next?

Who?

What?

How?

When?

Where?

Help!

Create a plan to claim and complete your Google+ Local profile

Incorporate conversion-boosting features such as videos, photos, images, special discount offers, etc.

Make sure your listing is well-optimized to show up higher in the search results

It’s TIME TO Really Go Local!

How We Can Help

Help You Claim and Optimize Your Google+ Local Listing

Analyze Your Competition

Help You Generate More Reviews from Your Customers

Provide Ongoing Maintenance and Support of Your Google+ Local Listing

Our Special Offer

For a LIMITED-TIME, we can setup your Google+ Local listing for just $197

(normally: $397)

On-going Maintenance for just $97/month(normally: $197/month)

Offer Ends on March 1st 2014

Questions & Answers

If you have questions, please contact us !

Contact Info

Terry Power

Professional Local Marketing Services

Email Us

(336) 310-9322www.TriadInternetMarketing.com

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