google tools for researchers

Google Confidential and Proprietary

Tools for ResearchersThe NIH Library and Special Libraries Association

Galen Panger

Google for Non-Profits

Google’s mission

Google’s mission is to organize the world’s information and make it universally accessible and useful.

Agenda

• Search smarter

• Search content

• Stay informed

• Docs, data and Maps

Anatomy of a Google search

Anatomy of a Google search

Natural

search

results

(ranked by

algorithm)

Ads

(sold via

keyword

auction)

Universal Search

Ad auction basics by Hal Varian

www.google.com/ads/preferences

Google Confidential and Proprietary

Search smarterGoogle Tools for Researchers

11

Search basics

Google “search basics” for quick tips

• Don’t worry about capitalization

• and, of, a, and the are generally ignored

• No need to include punctuation

• AND operator is the default

• Use OR when you want either of two words

• Use quotes “ ” to search for exact phrases

• Exceptions (who vs. the who, C++)

Think about

how the page

you’re

looking for

will be written

Cool Google tricks…

• +

• -

• ~

• conversions

• international time

• weather

• spell check

• advanced search

Include (+)

Exclude (-)

Synonyms (~)

Combo

Related:

Site:

• site:nih.gov

• site:.gov

• google.com/unclesam

• Use Custom Search for multiple site searches

Spell check

Wildcard

Q&A

Conversions

International time

Weather

Advanced search

Advanced search

Search preferences

Search preferences

Language tools

Language tools

Google Translate

Search for translation bots help for a cool trick.

Universally accessible and useful…

41 languages

1,640 language pairs

98% of Internet users

Google Confidential and Proprietary

Search contentGoogle Tools for Researchers

Google Scholar

• Find papers, abstracts and citations

• Locate paper through your library or on the web

• Use +, -, “”, OR

• Articles ranked by content and citations

Advanced Scholar Search

Preferences

Book Search

• Full text search of 7 million books

• Download out of copyright books

• Keep track of sources in My Library

Book Search

Advanced Book Search

Maps and Earth

Google Confidential and Proprietary

Stay informedGoogle Tools for Researchers

Google News

News archives

Blog search

Google Alerts

• Get e-mail alerts as the news happens on any topic

• Be notified instantly when your organization is mentioned in the press, blogs, web, or video

Google Reader

Google Trends

Google Trends

Search insights

Google Confidential and Proprietary

Docs, data and MapsGoogle Tools for Researchers

55

Documents

56

How to share

57

Spreadsheets

58

Spreadsheets with forms

Collect and analyze feedback

• Charts and graphs created for non-paragraph questions

60

Build web sites and wikis with Google Sites

61

Publish instantly

• Publish updates and commentary with minimal hassle

• Upload photos and embed video

• Cool “followers” gadget and Blogger in Draft features

• Your shared articles from Google Reader

Maps and data

• Google Maps API

• Google Earth Outreach and Spreadsheet Mapper

A word about Google and openness

Team of engineers focused on data export

Product Export Formats

PDF, CSV, XML,

TSV

RSS, Atom

XML, iCal

CSV

HTML, Word, PDF, RTF,

OpenOffice, Text, CSV,

Excel, Powerpoint

OFX

POP, IMAP

Product Export Formats

CSV

GadgetTabML

HTML

OPML

XMPP

MP4(Currently limited basis)

Web History RSS

NEW NEW

Data Liberation Front

• Google has opened up more than one million lines of code and more than 100 software projects

• Hosting more than 150,000 open source projects developed by non-Googlers

• Chrome: Open source browser

• Android: Open source mobile OS (T-Mobile); 800 apps

Open source and open standards

Thank you!

Galen Panger

gpanger@google.com