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Cool Google Tools Cool Google Tools Make You & Make You & Your Website Your Website Standout Standout Some of the Valley’s most successful agents call John Hall & Associates home

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Here are the slides for a google tools class I'm teaching to the successful agents at John Hall & Associates! Enjoy :)

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Page 1: Free Google Tools

Cool Google ToolsCool Google ToolsMake You & Make You &

Your Website Your Website

StandoutStandout

Some of the Valley’s most successful agents call John Hall & Associates home.

Page 2: Free Google Tools

• Hyperlink

• URL

• SEO

• RSS Feed

• Wizard

Quick VocabularyQuick Vocabulary

Page 3: Free Google Tools

• Getting a Google account

• google.com/profiles

• google.com/alerts

• igoogle.com

• google.com/localbusinesscenter

• google.com/maps

Cool Tools To CoverCool Tools To Cover

Page 4: Free Google Tools

Google AccountGoogle Account

Page 5: Free Google Tools

To create Google AccountTo create Google Account

• Email Address

• Password (min. 8 characters)

• Stay Signed In? (checkbox)

• Enable Web History? (checkbox)

• Country

• Anti-spam filter (Type letters from picture)

• Accept Terms of Service (Which is Submit)

Page 6: Free Google Tools

Google AccountGoogle Account

Page 7: Free Google Tools

Google AccountGoogle Account

SUCCESS

Page 8: Free Google Tools

Google ProfilesGoogle Profiles Page 1 Results

Page 9: Free Google Tools

• Features

– Share information about YOU

– Link to your sites

– Display your photos

– Allow googlers to contact you

Google ProfilesGoogle Profiles

Page 10: Free Google Tools

• Benefits

– Get on Page 1 results

– Control what the web says about you

– Drive traffic to your websites

Google ProfilesGoogle Profiles

Page 11: Free Google Tools

www.google.com/profiles

Page 12: Free Google Tools

Share! Be Creative!

Page 13: Free Google Tools

Google ProfilesGoogle ProfilesSUCCESSSUCCESS

Page 14: Free Google Tools

Let’s talk Google AlertsLet’s talk Google Alerts

Via Email

Via RSS

Page 15: Free Google Tools

• Features

– Automatic notifications of new web

content

– Allows you to set how often you get

updates

– Unlimited “Alerts”

Google AlertsGoogle Alerts

Page 16: Free Google Tools

• Benefits

– Stay up to date on niche news

– Manage your online reputation

– Be aware of local issues

– Ensure you’re the most

knowledgeable

Google AlertsGoogle Alerts

Page 17: Free Google Tools

Google AlertsGoogle Alerts

www.google.com/alerts

Page 18: Free Google Tools

Google AlertsGoogle Alerts

Page 19: Free Google Tools

Google AlertsGoogle Alerts

Use “Quotation Marks”

for phrases

Page 20: Free Google Tools

Google AlertsGoogle AlertsSUCCESSSUCCESS

Page 21: Free Google Tools

iGoogleiGoogle

www.google.com/ig

Page 22: Free Google Tools

• Features

– Build your own homepage

• Google search box at the top

• Any number of gadgets below

– News, Weather, RSS Feeds, etc

iGoogleiGoogle

Page 23: Free Google Tools

• Benefits

– One stop shop

– Time saver

– Simplify information gathering

– Integrates with google alerts!

iGoogleiGoogle

Page 24: Free Google Tools

iGoogleiGoogleClick here to “Add stuff”

Page 25: Free Google Tools

iGoogleiGoogle

Click here add RSS feed

Click here add this gadget to your page

Page 26: Free Google Tools
Page 27: Free Google Tools

To set iGoogle as homepageTo set iGoogle as homepage

Page 28: Free Google Tools

Local Business CenterLocal Business Center

www.google.com/lbc

Page 29: Free Google Tools

• Features

– Free business listings

– Adds biz location to google maps

– Share biz details with the world

– Learn how folks find you

Local Business CenterLocal Business Center

Page 30: Free Google Tools

• Benefits

– Customers find you easier

– Share the info, pictures, and videos

you want seen

– Further expand your presence

Local Business CenterLocal Business Center

Page 31: Free Google Tools

Local Business CenterLocal Business Center

Page 32: Free Google Tools

Local Business CenterLocal Business Center

Be descriptive!

Does your business have a name?

Page 33: Free Google Tools

Local Business CenterLocal Business Center

Google wants to make sure you’re not already listed!

Page 34: Free Google Tools

Local Business CenterLocal Business Center

Be as complete as possible!

Page 35: Free Google Tools

Local Business CenterLocal Business Center

Validate your listing

They call immediately

Page 36: Free Google Tools

Local Business CenterLocal Business Center

Page 37: Free Google Tools

Local Business CenterLocal Business Center

Page 38: Free Google Tools

Local Business CenterLocal Business Center

Page 39: Free Google Tools

Google MapsGoogle Maps

www.google.com/maps

Page 40: Free Google Tools

• Features

– Wizard that helps you build maps

– Add shapes, markers, and lines

– Transfer to your website

Google MapsGoogle Maps

Page 41: Free Google Tools

• Benefits

– Visitors interact with your site

– Visitors stay longer

– Makes pages more attractive

Google MapsGoogle Maps

Page 42: Free Google Tools

Google MapsGoogle Maps

Click “My Maps”

Then click “Create a new map”

Page 43: Free Google Tools

My MapsMy Maps

I usually leave my “Works in Progress”

Unlisted

Use to add markers and shapes

Page 44: Free Google Tools

My MapsMy Maps

Click here to add a shape to map

Page 45: Free Google Tools

My MapsMy Maps

1 2

34

5 (double-click)

Page 46: Free Google Tools

My MapsMy Maps

Highlight text – then click here to install hyperlink

Change shape color

Page 47: Free Google Tools

My MapsMy Maps

Repeat as necessary!

Page 48: Free Google Tools

To transfer…To transfer… Click Link

Customize and Preview

Page 49: Free Google Tools

Move and Zoom Map to desired position

Copy

Page 50: Free Google Tools

Go to your website…Go to your website…

Superlative: Edit Page Screen

Click Source

Wordpress: Edit Page Screen

Click HTML

Page 51: Free Google Tools

My MapsMy Maps

Paste & Publish

Page 52: Free Google Tools

My MapsMy Maps

Page 53: Free Google Tools

My MapsMy Maps

Page 54: Free Google Tools

Thank youThank youPhil Sexton

602.953.4043twitter: @psexton

[email protected]

Some of the Valley’s most successful agents call John Hall & Associates home.

Page 55: Free Google Tools

Other Cool ToolsOther Cool Tools

• google.com/docs

• google.com/mail

• google.com/goog411

• google.com/sites

• google.com/insights/search