google for entrepreneurs

Google for Entrepreneurs

By L.A. Lorek@lalorek

For #BlogItSATX@SiliconHillsNew

Where to Start?GYBO.com

Why?It’s very important you’re not digitally invisible

How to Rank High on Organic Search?

Content is key – be engaging – use important keywords – keep up to date

Google Webmaster Toolshttps://www.google.com/webmasters/

Search Engine Marketing

• Google offers two options• Google AdWords• GoogleAdWords Express- for smaller

businesses• http://www.google.com/awexpress

Howtogomo.comThis year, there is one mobile device for every human being on the planet

Google Analytics

Google Trends

• http://www.google.com/trends • Trends go back to 2004• Trends will let you know what’s popular in

Google Search• Another way to make your site more relevant

Google’s network of SMB partners

• http://www.google.com/partners• ReachLocal.com – in San Antonio • Yodle.com – in Austin

Google + for Businesses

• Integration with local pages, calendar, Gmail and YouTube

• Connection – through hangouts – a video chat with up to nine other people.

• Verify your Google + page to unlock features such as higher visibility in Google search

• Custom URLs

SEO Strategy

- Merge Google + and YouTube - Use Hashtags # to encourage discoverability - Add a Google + Badge to your site - Google + Ripples – identify brand advocates

For more information: http://www.googleplusdaily.com/

What’s New? Google Helpoutshttps://helpouts.google.com/home

More Google

• Google’s cloud – Cloud.Google.com• Google’s Apps for business•

http://www.google.com/intx/en/enterprise/apps/business/

http://www.google.com/entrepreneurs

THE END