e-marketing for entrepreneurs (start with google crash course)
DESCRIPTION
E-Marketing for entrepreneurs presented during "Start with Google" crash course, Cairo December 15.TRANSCRIPT
E-Marketing For Entrepreneurs
Cairo, December 15th
Fady RamzyInteract Egypt country Manager
Cyberzizo
Fady Ramzy
InteractPlay Innovation
310/04/2023E-Marketing for Entrepreneurs
- Interact Egypt Country Manager
- E-Marketing consultant & speaker
- 13+ Digital Media experience
- Egyptair.com
- PMP, Boeing scholarship
Who is Fady Ramzy?
4 10/04/2023E-Marketing for Entrepreneurs
- Launched in June 2009 as the headquarter for MEA region operations
- Backed up by 15 years of Italian experience
- Customers in Italy, Austria, Egypt, Tunisia, Algeria, Pakistan, Kuwait, Saudi Arabia & Ghana
- One-Stop-Shop for online services
- Web/Mobile Portal development
- Mobile apps development
- Streaming platforms
- E-marketing
- Web video productions
Interact Egypt
Lets Interact
610/04/2023E-Marketing for Entrepreneurs
Lets go out of this room!!
#Ebda2@Ebda2 @InteractEgypt
Slideshare.net/interactspa/
7 10/04/2023E-Marketing for Entrepreneurs
How far can you spread this video?!
A simple Challenge!
http://t.co/iSsQg7Jw
810/04/2023E-Marketing for Entrepreneurs
So, who is most influencial here??!
Real-tim
e
data
Great, so what's E-Marketing??!
From Web 1.0 to Web 3.0 (The web of data)
10 10/04/2023E-Marketing for Entrepreneurs
Title Text
11
10/04/2023E-Marketing for Entrepreneurs
Website
YourBrand
From E-marketing to Online Identity
NewslettersOnline
Video
Social Media
Identity
Web Data
Analytics
SEO
Blog
Mobile
Title Text
12
10/04/2023E-Marketing for Entrepreneurs
Youtube
Social Media
Your Social Media “Identity”
FacebookLinkedi
n
Social Media
Monitoring
Social Mediatools
Title Text
13 10/04/2023E-Marketing for Entrepreneurs
What can social media do for your business?
15 10/04/2023E-Marketing for Entrepreneurs
Title Text
Note 1:E-Marketing is now a
paradigm shift
Step 0:
Set your goals
What’s Your Goal!?Business Relations?Building Awareness?Selling?
18 10/04/2023E-Marketing for Entrepreneurs
19 10/04/2023
What’s YourBudget?Cost EffectiveNecessary not Complementary
E-Marketing for Entrepreneurs
Do you know your Target Audience!?
Know them wellUnderstand their languageand their Mediums
20 10/04/2023E-Marketing for Entrepreneurs
What is the Message you
want to send?!Remember to keep your Tone and Stylealigned with your Brand Image.
21 10/04/2023E-Marketing for Entrepreneurs
Step 1:Build your
identity
23 10/04/2023E-Marketing for Entrepreneurs
24 10/04/2023E-Marketing for Entrepreneurs
25 10/04/2023E-Marketing for Entrepreneurs
26 10/04/2023E-Marketing for Entrepreneurs
Flickr
27 10/04/2023E-Marketing for Entrepreneurs
YouTube
28 10/04/2023E-Marketing for Entrepreneurs
SlideShare
29 10/04/2023E-Marketing for Entrepreneurs
Finally – Integrate!
Step 2:Promote it
31 10/04/2023E-Marketing for Entrepreneurs
32 10/04/2023E-Marketing for Entrepreneurs
EmailMarketing
33 10/04/2023E-Marketing for Entrepreneurs
Blog
34 10/04/2023E-Marketing for Entrepreneurs
Email signature
35 10/04/2023E-Marketing for Entrepreneurs
Cross Promote
Title Text
Note 2:
3Patienceersistenceassion
Step 3:Listen - Engage
Note 3:
No listening without Engagement
No Engagement without listening
LISTEN
39 10/04/2023E-Marketing for Entrepreneurs
People want their service/Product Providers, to listen to what they need!
They need Care and Attention!
They will stick to you..If you
listen to them!
Engage
40 10/04/2023E-Marketing for Entrepreneurs
Be Yourself only
Answer questions & give feedback
Initiate a Conversation!
Give a SOUL to your Online identity!
41 10/04/2023E-Marketing for Entrepreneurs
Build Trust & Credibilityportray yourself as an Expert
it shows how established and reliable you are!That’s promotion, too!
Step 4:Build a strategy
43 10/04/2023
The Magical Methodology
PlanDo
CheckAct
E-Marketing for Entrepreneurs
Share “Valuable” Content
44 10/04/2023
Content is KING
Exert effort and time in building and sharing it
Blog, tweets, posts, photos, videos, articles, sky is the limit
Keeps your image as the field expert
Measure how your audience respond to your content
E-Marketing for Entrepreneurs
Involve!
45 10/04/2023
Maintain your level of involvement with your audience!!
Create a dynamic online persona.
No one wants to read a Twitter stream that only deals with menu updates or sales — people want to engage with a brand.
Make it Personal!
E-Marketing for Entrepreneurs
Measure & Monitor
46 10/04/2023
The KPIs
True reach: Your network size & dynamics
Social Media influence: How influential you are?
Amplification: The likelihood that your content will be acted upon.
E-Marketing for Entrepreneurs
47 10/04/2023E-Marketing for Entrepreneurs
48 10/04/2023E-Marketing for Entrepreneurs
True Stories from a
Web 3.0Smart-up
50 10/04/2023E-Marketing for Entrepreneurs
51 10/04/2023E-Marketing for Entrepreneurs
52 10/04/2023E-Marketing for Entrepreneurs
53
Interact Egypthttp://Egypt.interact.itTwitter: @interactegyptFacebook & Linkedin: Interact Egypt
Fady RamzyTwitter: @cyberzizoLinkedin: Fady Ramzy
Grazie!شكرا
10/04/2023