crowdfunding for entrepreneurs
TRANSCRIPT
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Inés Echevarría Crowdhub.es @guiskiguiski
Crowdfunding for Entrepreneurs Inés Echevarría IESE 23th November, 2016
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Inés Echevarría Crowdhub.es @guiskiguiski
About Me
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Inés Echevarría Crowdhub.es @guiskiguiski
Agenda What is Crowdfunding
Crowdfunding and the Start Up Financial Cycle
Crowdfunding for Project Validation
How to Create a Crowdfunding Campaign
Our Key Learnings with Uttopy Campaign
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Inés Echevarría Crowdhub.es @guiskiguiski
Crowdfunding=
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Inés Echevarría Crowdhub.es @guiskiguiski
It’s not a Novelty…
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Inés Echevarría Crowdhub.es @guiskiguiski
It only changes Technology
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Inés Echevarría Crowdhub.es @guiskiguiski
Crowdfunding =
Crowd+Funding
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Inés Echevarría Crowdhub.es @guiskiguiski
Crowdfunding Types
Equity
Dona,on
Debt
Reward
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Inés Echevarría Crowdhub.es @guiskiguiski
Donation-based Crowdfunding
• Leader: NGO or Particular
• Projects: Social Issues or Personal Needs
• Financiation: Flexible or All- Nothing
• Donor: Auto realization
• Platforms: Migranodearena,Generosity, GoFundMe, …
• Awareness • Donations
• Donors
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Inés Echevarría Crowdhub.es @guiskiguiski
Rewards-based Crowdfunding
• Leader: Creator or Entrepreneur
• Project: Go to Market
• Financiation: Flexible or All- Nothing
• Backer: A novelty (creativity, innovation,…)
• Pre sell • Idea Validation
• Community
• Platforms: Verkami, Kickstarter, Indiegogo, …
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Inés Echevarría Crowdhub.es @guiskiguiski
Equity Crowdfunding
• Leader: Entrepreneur
• Project: Early Growth Start Up
• Financiation: All- Nothing
• Investor: Equity
• Financiation • Community
• Platforms: CrowdCube, The Crowd Angel, …
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Inés Echevarría Crowdhub.es @guiskiguiski
Debt Crowdfunding
• Leader: Company or Particular
• Project: Financiation
• Financiation: All- Nothing
• Lender: Profitability
• Credit • Debt Diversification
• Community
• Platforms: Arborius, Funding Circle,…
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Inés Echevarría Crowdhub.es @guiskiguiski
Crowdfunding & the Start Up Financial Cycle
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Inés Echevarría Crowdhub.es @guiskiguiski
Start Up Finantial Cycle
Idea Prototype Start Up Early Growth Expansion
Rewards/ Donation
Equity
Lending
Lending
Fina
ncia
l Nee
d
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Inés Echevarría Crowdhub.es @guiskiguiski
Crowdfunding & Project Validation
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Inés Echevarría Crowdhub.es @guiskiguiski
“The single necessary and sufficient condition for a business
is a paying customer”.
Bill Aulet, Disciplined Entrepreneurship
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Inés Echevarría Crowdhub.es @guiskiguiski
Test&Learn
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Inés Echevarría Crowdhub.es @guiskiguiski
How To create your Crowdfunding Campaign
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Inés Echevarría Crowdhub.es @guiskiguiski
1. Tell a Story Why the world will be better with a project
like yours?
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Inés Echevarría Crowdhub.es @guiskiguiski
2. Set up your Goals
• Pre sell
• Idea Validation
• Community
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Inés Echevarría Crowdhub.es @guiskiguiski
3.ChooseaPla*orm
• Funding model
• Usabililty
• Internationality
• Technology
• Brand Positioning
• Comissions & Fees
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Inés Echevarría Crowdhub.es @guiskiguiski
4. Present your Project
• Pitch
• Video • Images/ Prototype
• Team
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Inés Echevarría Crowdhub.es @guiskiguiski
5. Find your Community
Family (you) Friends (interests) Fans (values)
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Inés Echevarría Crowdhub.es @guiskiguiski
6. Offer value with your Pledges
• Assorment
• Exclusiveness
• Limited Ed.
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Inés Echevarría Crowdhub.es @guiskiguiski
Launch LastCall
Valley
7. Communicate, Communicate, Communicte
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Inés Echevarría Crowdhub.es @guiskiguiski
8. Failure is Not an Option
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Inés Echevarría Crowdhub.es @guiskiguiski
"You do not have to see crowdfunding as an end,
but as a medium that is part of the beginning of your project as an
entrepreneur."
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Inés Echevarría Crowdhub.es @guiskiguiski
Our Key Learnings with Uttopy Campaign
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Inés Echevarría Crowdhub.es @guiskiguiski
Our Learnings • It’s more about Crowd
• Identify your Customer Persona
• Make it Easy, not “perfect”
• Take care of the Cultural Differences
• Be Resilient and don’t Give Up
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Inés Echevarría Crowdhub.es @guiskiguiski
Are you ready for “The Marathon”?
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Inés Echevarría Crowdhub.es @guiskiguiski
Pre-campaign Campaign Post- Campaign
Are you ready for “The Marathon”?
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Inés Echevarría Crowdhub.es @guiskiguiski
Keep in touch ;)
Crowdhub.es