google analytics overview

Google Analytics

Tim SchneiderUniversity of Alberta Web Strategy

What we’ll cover

• What it is• What it does• What you should do with it• What next

What it is

• JavaScript• Cookies• Reports

What it does

• Tracks visits to your site

WHAT YOU SHOULD DO WITH IT

Before you even look at your data

SET GOALS

WHY DOES

YOUR SITE EXIST?

Calls to action

• Buy• Download• Start• Register• Pledge• Sign up• Find

• Sponsor• Follow• Friend• Like• Tweet• RSVP

Not goals

• Easy to navigate• Come back often• More hits

With goals in place

• Is your site successful?• Improve your site• Focus resources

Goals

• Complete the video• Comment/share• Feedback• Footer links

What you can track

• Pretty much anything– Clicks on links (pdf, files, play a video)– Exactly where people came from– Form submissions– Downloads– Events (mouse movement, etc)– ______________

@ UAlberta

• All sites through Sitecore have GA• 2 Accounts on each page– Site– Rollup

• GA Certified person• Implement, customize, analyze• Future: Web Analytics team

What next

• Access your account• Learn: http://bit.ly/GAttc20110616• Use it!

What next

• Custom reports• Alerts• Intelligence• Segments• A/B and Multivariate testing

Questions

• tim.schneider@ualberta.ca• @timschneider