google analytics overview

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Google Analytics Tim Schneider University of Alberta Web Strategy

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Slides from my presentation at the Technology Learning Conference at the University of Alberta on June 16, 2011

TRANSCRIPT

Page 1: Google Analytics Overview

Google Analytics

Tim SchneiderUniversity of Alberta Web Strategy

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What we’ll cover

• What it is• What it does• What you should do with it• What next

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What it is

• JavaScript• Cookies• Reports

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What it does

• Tracks visits to your site

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WHAT YOU SHOULD DO WITH IT

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Before you even look at your data

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SET GOALS

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WHY DOES

YOUR SITE EXIST?

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Calls to action

• Buy• Download• Start• Register• Pledge• Sign up• Find

• Sponsor• Follow• Friend• Like• Tweet• RSVP

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Not goals

• Easy to navigate• Come back often• More hits

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With goals in place

• Is your site successful?• Improve your site• Focus resources

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Goals

• Complete the video• Comment/share• Feedback• Footer links

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What you can track

• Pretty much anything– Clicks on links (pdf, files, play a video)– Exactly where people came from– Form submissions– Downloads– Events (mouse movement, etc)– ______________

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@ UAlberta

• All sites through Sitecore have GA• 2 Accounts on each page– Site– Rollup

• GA Certified person• Implement, customize, analyze• Future: Web Analytics team

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What next

• Access your account• Learn: http://bit.ly/GAttc20110616• Use it!

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What next

• Custom reports• Alerts• Intelligence• Segments• A/B and Multivariate testing