google analytics - enterprise wide integration

Google Analytics

Enterprise wide implementation patterns

Introduction

• Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales. The product is aimed at marketers as opposed to webmasters and technologists from which the industry of web analytics originally grew.

Single App Integration

• It is very easy to integrate single app to googleanalytics.

• The default property and views limits are very large for most apps.

• Not many ways or variations of implementation technique possible.

Enterprise wide implementation

• Implementing google analytics for enterprise wide applications is a challenge.

• Have to think about the property and views limitations of google analytics

• Many different ways possible

• Ultimately it depends on what data you want to see and how

How we did it

• Our goal was to create single account on google analytics and manage all tracking codes/scripts from one place for all apps.

• We were expecting at least 20-25 application onboarding

• The challenge was how to architect the accounts

Alternatives First

• We had considered following alternative for account organization (Per Environment)

What we implemented

• We implemented account organization per application then environment

Gotchas

• Max data limits is not issue for most apps

• Be aware of very important limits -

• You can have 25 accounts and each account can have max 50 profiles

Thank you

• Maulik Soni

• Soni.maulik@gmail.com