google analytics - enterprise wide integration
TRANSCRIPT
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Google Analytics
Enterprise wide implementation patterns
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Introduction
• Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales. The product is aimed at marketers as opposed to webmasters and technologists from which the industry of web analytics originally grew.
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Single App Integration
• It is very easy to integrate single app to googleanalytics.
• The default property and views limits are very large for most apps.
• Not many ways or variations of implementation technique possible.
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Enterprise wide implementation
• Implementing google analytics for enterprise wide applications is a challenge.
• Have to think about the property and views limitations of google analytics
• Many different ways possible
• Ultimately it depends on what data you want to see and how
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How we did it
• Our goal was to create single account on google analytics and manage all tracking codes/scripts from one place for all apps.
• We were expecting at least 20-25 application onboarding
• The challenge was how to architect the accounts
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Alternatives First
• We had considered following alternative for account organization (Per Environment)
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What we implemented
• We implemented account organization per application then environment
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Gotchas
• Max data limits is not issue for most apps
• Be aware of very important limits -
• You can have 25 accounts and each account can have max 50 profiles