goodbomb pitch deck

GoodBomb is a platform that helps people identify the social issues they

care about and find solutions for them by collaborating with others.

Summary

The Founding Team

Ben Scott Founder, Creative Director • Background in Web Design & Quality Assurance • Responsible for the entire design of GoodBomb • Big desire to help create a better world

Jesse Harnett Co-Founder, CTO • 15 years experience as IT professional • Strong background in programming for the web & database design • Experienced IT Manager

GoodBomb helps solve 3 core problems in our communities.

1. Feeling Insignificant

• Everyone has an issue they care about, but most people believe there’s nothing they can do about it.

2. Fundraising Difficulties

• The things that do the most good for us are often the things that are the most difficult to raise funds for.

3. Barriers to Entry

• People don’t have an easy way to get involved and help with the issues they care about.

The Goal

GoodBomb helps solve 3 core problems in our communities.

1. Feeling Insignificant

• Everyone has an issue they care about, but most people believe there’s nothing they can do about it.

2. Fundraising Difficulties

• The things that do the most good for us are often the things that are the most difficult to raise funds for.

3. Barriers to Entry

• People don’t have an easy way to get involved and help with the issues they care about.

Problem 1

People often believe that the world’s problems are too big and that there is

nothing they can do about them.

Problem 1 – Feeling Insignificant

GoodBomb empowers people to better their world through “do-it-together” collaborative projects.

Solution 1 – “Do It Together”

Solution 1 – “Do It Together”

1) Create a Project, describe the goal, and give it a location. 2) Your new project appears on a map for everyone in your local community to see. 3) Connect and collaborate with like-minded people in your neighbourhood.

Create, Connect, & Collaborate

GoodBomb helps solve 3 core problems in our communities.

1. Feeling Insignificant

• Everyone has an issue they care about, but most people believe there’s nothing they can do about it.

2. Fundraising Difficulties

• The things that do the most good for us are often the things that are the most difficult to raise funds for.

3. Barriers to Entry

• People don’t have an easy way to get involved and help with the issues they care about.

Problem 2

Ironically, the things we value most about community and culture

are often the most underfunded.

Problem 2 – Fundraising Difficulties

…Like our schools…

Problem 2 – Fundraising Difficulties

GoodBomb helps organizations raise money by enabling hyper-local

crowd-funding within communities

Solution 2 – Community Crowd Funding

Solution 2 – Community Crowd Funding

1) Crowd-funding can enable people to easily find and contribute funds to projects that directly benefit their communities. 2) People can then pool their financial resources to make good things happen. 3) 100 contributors are more willing to part with $20 each than a single contributor is to part with $2000.

GoodBomb helps solve 3 core problems in our communities.

1. Feeling Insignificant

• Everyone has an issue they care about, but most people believe there’s nothing they can do about it.

2. Fundraising Difficulties

• The things that do the most good for us are often the things that are the most difficult to raise funds for.

3. Barriers to Entry

• People don’t have an easy way to get involved and help with the issues they care about.

Problem 3

Regular people who want to help often don’t because they believe they have

nothing to contribute.

Problem 3 – Barriers to Entry

“61 per cent of the people we surveyed have little confidence that they have much to contribute to neighbourhood life.”

Vancouver Foundation Connections & Engagement Survey

GoodBomb helps people self-identify with useful skills for volunteering that

they didn’t realize were needed.

Solution 3 – Connect Needs to Skills

Just about everyone can:

Paint a wall

Use a shovel

Drive a car

Follow Instructions

We’re kind of like a for volunteering.

Solution 3 – Connect Needs to Skills

Project Needs

User Skills

Fence Painters

Gardeners

Drivers

Photoshop

Gardening

Web Design

Connection

Check out the Demo: demo.goodbomb.com

GoodBomb will initially focus on the following target markets:

Target Market

Money comes from subscriptions, sponsored projects & crowd funding

Revenue Sources

Basic Account Pro Account Sponsored

Projects Crowd Funding

Cost Free! $10-$100 per

month Based on # of users

reached 5% of successfully funded campaigns

Features

• Join and engage with the community • Create projects for free • Connect with other users

• Analytics • Increased User Reach (based on account type) • Gov. Accounts have unlimited reach within city limits

• Works like Sponsored Tweets • Promote your project directly to GoodBomb users via email

• Attach a crowd funding campaign to your project • Choose between subscription-based funding (monthly donations) or one lump sum

Acquisition

• News Media • Major Blogs • Viral Marketing • Word-of-mouth • User Perks

• In-app promos • Email promos • Referral Program • Dedicated sales team

• Direct emails • Referral program • Dedicated sales team

• In-app promos • Email promos • Viral Marketing • Word-of-mouth

Major competitors do not meet the needs of this unique niche

Competition

GoodBomb LinkedIn Facebook Twitter Meetup Indiegogo

Connect with peers

yes yes yes yes

Start Projects

yes Through “groups”

through “pages”

yes yes

Connects skills with

local needs yes

Connects skills with HR needs

Hyper-Local yes yes

Tracks basic interactions

yes yes yes

Promotes in-person

connections yes

through “events”

through “Tweetups”

yes

Crowd Funding

yes yes

Major Achievements

Progress Thus Far

App Design Completed

• 10 months of designing • Over 150 concepts and iterations • Overwhelmingly positive feedback

Letter of Endorsement

• Significant support from City Hall • Endorsed by the Deputy City Manager of Vancouver

Distribution Channel

• Partnered with the “Canada is Awesome” group of websites (Vancouver Is Awesome)

Strategic Partnerships

City of Vancouver Endorsement • Letter of Endorsement • Will contribute projects when GoodBomb launches

VIA Online Distribution • Media Advisor • Will provide ongoing promotion for GoodBomb

This is Vancity Community Outreach • Well-connected with Vancouver’s social enterprises. • Will help GoodBomb build its community

The Plan

Development Plan

Minimum Viable Product

First Major Sponsor

Second Major Sponsor

1 2 3

• Features: Projects and Crowd Funding • Prototype by week 6 • MVP by week 12 • Test and revise design • 250 users by week 12 • 100 projects for launch Months 1 to 3 Cost: $30,000

• Begin Marketing • New Features: Events and social networking • Connect with news media and promote on major blogs • 9,000 users – week 24 Months 4 to 6 Cost: $40,000

• New Features: Business Deals & Promotions • Begin second round of fundraising • Projects all across Greater Vancouver • 27,000 users – week 36 Months 7 to 9 Cost: $40,000

Financial Projections - Quarterly

Quarterly Financials – Years 1 & 2

$0

$100,000

$200,000

$300,000

$400,000

$500,000

$600,000

$700,000

Y1 Q1

Y1 Q2

Y1 Q3

Y1 Q4

Y2 Q1

Y2 Q2

Y2 Q3

Y2 Q4

Revenue

Expenses

Financial Projections - Yearly

Yearly Financials – Years 1 through 5

-$150,000

$350,000

$850,000

$1,350,000

$1,850,000

$2,350,000

$2,850,000

$3,350,000

$3,850,000

Year 1 Year 2 Year 3 Year 4 Year 5

Revenue

Expenses

Profit

Projections for years 3, 4, and 5 assume a 5% expense increase and a 10% revenue increase each quarter.

GoodBomb is looking to raise $150,000 in seed funding

The Ask – Funding for one year

Personnel • CEO & Design (Ben Scott) • CTO (Jesse Harnett) • Marketing & Sales • Graphic Design • Video Production

Web Services • Hosting • Bandwidth • Email

Miscellaneous • Legal fees • Community Outreach • Print work (flyers, business cards, etc) • Contingency

Advisory Board

Dr. Chris Scholefield Technical Advisor • PhD in Electronic Communications • Extensive teaching experience in software development • Experienced Entrepreneur building wireless data networks

Goodwin Young Operations Advisor • B.A.Sc. and M.Eng. in Electrical Engineering • Co-Founder & VP of Operations at Inception Software • Built a diverse team of over 20 software development professionals

Bob Kronbauer Media Advisor • President & Chief Editor for the Canada is Awesome group of websites • Vancouver is Awesome is consistently rated as one of the top blogs in Vancouver

Thank You