goodbomb pitch deck
TRANSCRIPT
GoodBomb is a platform that helps people identify the social issues they
care about and find solutions for them by collaborating with others.
Summary
The Founding Team
Ben ScottFounder, Creative Director
• Background in Web Design & Quality Assurance• Responsible for the entire design of GoodBomb• Big desire to help create a better world
Jesse HarnettCo-Founder, CTO
• 15 years experience as IT professional• Strong background in programming for the web & database design• Experienced IT Manager
GoodBomb helps solve 3 core problems in our communities.
1. Feeling Insignificant
• Everyone has an issue they care about, but most people believe there’s nothing they can do about it.
2. Fundraising Difficulties
• The things that do the most good for us are often the things that are the most difficult to raise funds for.
3. Barriers to Entry
• People don’t have an easy way to get involved and help with the issues they care about.
The Goal
GoodBomb helps solve 3 core problems in our communities.
1. Feeling Insignificant
• Everyone has an issue they care about, but most people believe there’s nothing they can do about it.
2. Fundraising Difficulties
• The things that do the most good for us are often the things that are the most difficult to raise funds for.
3. Barriers to Entry
• People don’t have an easy way to get involved and help with the issues they care about.
Problem 1
People often believe that the world’s problems are too big and that there is
nothing they can do about them.
Problem 1 – Feeling Insignificant
GoodBomb empowers people to better their world through “do-it-together” collaborative projects.
Solution 1 – “Do It Together”
Solution 1 – “Do It Together”
1) Create a Project, describe the goal, and give it a location.
2) Your new project appears on a map for everyone in your local community to see.
3) Connect and collaborate with like-minded people in your neighbourhood.
Create, Connect, & Collaborate
GoodBomb helps solve 3 core problems in our communities.
1. Feeling Insignificant
• Everyone has an issue they care about, but most people believe there’s nothing they can do about it.
2. Fundraising Difficulties
• The things that do the most good for us are often the things that are the most difficult to raise funds for.
3. Barriers to Entry
• People don’t have an easy way to get involved and help with the issues they care about.
Problem 2
Ironically, the things we value most about community and culture
are often the most underfunded.
Problem 2 – Fundraising Difficulties
…Like our schools…
Problem 2 – Fundraising Difficulties
GoodBomb helps organizations raise money by enabling hyper-local
crowd-funding within communities
Solution 2 – Community Crowd Funding
Solution 2 – Community Crowd Funding
1) Crowd-funding can enable people to easily find and contribute funds to projects that directly benefit their communities.
2) People can then pool their financial resources to make good things happen.
3) 100 contributors are more willing to part with $20 each than a single contributor is to part with $2000.
GoodBomb helps solve 3 core problems in our communities.
1. Feeling Insignificant
• Everyone has an issue they care about, but most people believe there’s nothing they can do about it.
2. Fundraising Difficulties
• The things that do the most good for us are often the things that are the most difficult to raise funds for.
3. Barriers to Entry
• People don’t have an easy way to get involved and help with the issues they care about.
Problem 3
Regular people who want to help often don’t because they believe they have
nothing to contribute.
Problem 3 – Barriers to Entry
“61 per cent of the people we surveyed have little confidence that they have much to contribute to neighbourhood life.”
Vancouver Foundation Connections & Engagement Survey
GoodBomb helps people self-identify with useful skills for volunteering that
they didn’t realize were needed.
Solution 3 – Connect Needs to Skills
Just about everyone can:
Paint a wall
Use a shovel
Drive a car
Follow Instructions
We’re kind of like a for volunteering.
Solution 3 – Connect Needs to Skills
ProjectNeeds
UserSkills
Fence Painters
Gardeners
Drivers
Photoshop
Gardening
Web Design
Connection
GoodBomb will initially focus on the following target markets:
Target Market
Money comes from subscriptions, sponsored projects &
crowd funding
Revenue Sources
Basic Account Pro AccountSponsored
ProjectsCrowd Funding
Cost Free!$10-$100 per
monthBased on # of users
reached5% of successfully funded campaigns
Features
• Join and engage with the community• Create projects for free• Connect with other users
• Analytics• Increased UserReach (based on account type)• Gov. Accounts have unlimited reach within city limits
• Works like Sponsored Tweets• Promote your project directly to GoodBomb users via email
• Attach a crowd funding campaign to your project• Choose between subscription-based funding (monthly donations) or one lump sum
Acquisition
• News Media• Major Blogs• Viral Marketing• Word-of-mouth• User Perks
• In-app promos• Email promos• Referral Program• Dedicated sales team
• Direct emails• Referral program• Dedicated sales team
• In-app promos• Email promos• Viral Marketing• Word-of-mouth
Major competitors do not meet the needs of this unique niche
Competition
GoodBomb LinkedIn Facebook Twitter Meetup Indiegogo
Connect with peers
yes yes yes yes
StartProjects
yesThrough “groups”
through “pages”
yes yes
Connectsskills with
local needsyes
Connects skills with HR needs
Hyper-Local yes yes
Tracks basic interactions
yes yes yes
Promotes in-person
connectionsyes
through “events”
through “Tweetups”
yes
Crowd Funding
yes yes
Major Achievements
Progress Thus Far
App Design Completed
• 10 months of designing• Over 150 concepts and iterations• Overwhelmingly positive feedback
Letter of Endorsement
• Significant support from City Hall• Endorsed by the Deputy City Manager of Vancouver
Distribution Channel
• Partnered with the “Canada is Awesome” group of websites (Vancouver Is Awesome)
Strategic Partnerships
City of VancouverEndorsement
• Letter of Endorsement• Will contribute projects when GoodBomblaunches
VIAOnline Distribution
• Media Advisor• Will provide ongoing promotion for GoodBomb
This is VancityCommunity Outreach
• Well-connected with Vancouver’s social enterprises.• Will help GoodBombbuild its community
The Plan
Development Plan
Minimum Viable Product
First Major Sponsor
Second Major Sponsor
1 2 3
• Features: Projects and Crowd Funding • Prototype by week 6• MVP by week 12•Test and revise design• 250 users by week 12• 100 projects for launch
Months 1 to 3Cost: $30,000
• Begin Marketing• New Features: Events and social networking• Connect with news media and promote on major blogs• 9,000 users – week 24
Months 4 to 6Cost: $40,000
• New Features: Business Deals & Promotions• Begin second round of fundraising• Projects all across Greater Vancouver• 27,000 users – week 36
Months 7 to 9Cost: $40,000
Financial Projections - Quarterly
Quarterly Financials – Years 1 & 2
$0
$50,000
$100,000
$150,000
$200,000
$250,000
$300,000
$350,000
$400,000
Y1 Q1
Y1 Q2
Y1 Q3
Y1 Q4
Y2 Q1
Y2 Q2
Y2 Q3
Y2 Q4
Revenue
Expenses
Financials – Profit Growth Scenarios
Quarterly Financials – Years 1 &2 Profit Growth Scenarios
-$100,000
$0
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
$700,000
$800,000
Y1 Q1 Y1 Q2 Y1 Q3 Y1 Q4 Y2 Q1 Y2 Q2 Y2 Q3 Y2 Q4
Av. User Growth
Slow Growth
High Growth
Low Sales
High Sales
Financial Projections - Yearly
Yearly Financials – Years 1 through 5
-$150,000
$1,850,000
$3,850,000
$5,850,000
$7,850,000
$9,850,000
$11,850,000
Year 1 Year 2 Year 3 Year 4 Year 5
Revenue
Expenses
Profit
Projections for year 3 assumes user growth rate of 4.5% per week.Projections for years 4 and 5 assume a user growth rate of 2.5% per week.Significant team growth occurs in year 3 and will require a large investment.
GoodBomb is looking to raise $150,000 in seed funding
The Ask – Funding for one year
Personnel
• CEO & Design(Ben Scott)• CTO (Jesse Harnett)• Marketing & Sales• Graphic Design• Video Production
Web Services
• Hosting• Bandwidth• Email
Miscellaneous
• Legal fees• Community Outreach• Print work (flyers, business cards, etc)• Contingency
Advisory Board
Dr. Chris ScholefieldTechnical Advisor
•PhD in Electronic Communications• Extensive teaching experience in software development• Experienced Entrepreneur building wireless data networks
Goodwin YoungOperations Advisor
•B.A.Sc. and M.Eng. in Electrical Engineering• Co-Founder & VP of Operations at Inception Software• Built a diverse team of over 20 software development professionals
Bob KronbauerMedia Advisor
• President & Chief Editor for the Canada is Awesome group of websites• Vancouver is Awesome is consistently rated as one of the top blogs in Vancouver
Thank You