going viral on pinterest

Going Viral on Pinterest: Huge Traffic and Big Opportunities.

Colby Almond97th Floor@colbyalmondhttp://slidesha.re/pinterestviral Monday, April 2nd 2012

What is Pinterest?

?

If correctly planned, Pinterest can drive over 100,000+ visitors to your site.

Old Digg (R.I.P.) :

Reddit:

WOW!

Pinterest:

So How Do I Get this Kind of Traffic?

Pinterest Demographics

Misconception : Pinterest is only for women.

Pinterest Demographics

When in doubt, think like Reddit.

Developing Content for Pinterest

Pinteresting Content

Sometimes graphic designs need to change to fit new social networks.

Pinteresting Content

Infographics work on other networks, however, there are reasons they typically don’t on Pinterest.

Pinteresting Content

What Infographics Display:•Specific, industry related information•A lot of information in one graphic•Not necessarily the most interesting of content

What Pinterest Wants:•Great ideas that apply to life•Steps and instructions•Graphics that will guide them through life

Pinteresting Content

Infographics are awesome, but with Pinterest a new type of content was born.

Instructographics

Instructographics

Exactly what are instructographics?

Instructographics

Instructographics : a vertical representation of creative ideas or steps that guides the user

to make it themselves.

Instructographics

Steps to creating an instructographic:

• Find a creative idea that has viral potential.

• Create the steps in a vertical fashion that are visually easy to follow.

• Finish with the end product.

Instructographic Examples

Instructographic Examples

Large Title

Easy to read steps

Instructographic Examples

Pinterest also acts as a catalyst for Facebook shares . . . but not Twitter.

Instructographic Examples

Instructographics:

Size Matters

Instructographic Examples

Design every instructographic to be at least 500 pixels x 2,500 pixels . . . but no longer than 5,000.

The repin, like, and comment buttons are ONLY at the top. If the users have to scroll forever to the bottom, chances are they will not scroll back up.

Instructographic Examples

Why 2,500 pixels long?

Instructographic Examples

An Incorrect Graphic on Pinterest:

36,000 repins! But how many visitors….

Instructographic Examples

An incorrect graphic on Pinterest:

Only 3,651 viewson my site.

Instructographic Examples

A correctly sized graphic on Pinterest:

51,000 repins! This had to work……

Instructographic Examples

A correctly sized graphic on Pinterest:

Only 151,733 views on my site.

Instructographic Examples

What if you can’t size your graphics to the correct proportions?

BUTTON ALL THE THINGS!

Submitting to Pinterest

So when should I submit my content to Pinterest?

Submitting to Pinterest

5 AM and 5PM Eastern Time

Important Reminders

Other important things to remember.

Important Reminders

Don’t spam your followers.

Important Reminders

Place cool images in your content.

Important Reminders

Content is King. Don’t let your clients interfere with your creativity.

You’re the professional.

Important Reminders

Create the content for the users, not your client.

Important Reminders

Don’t forget the embed code!

Important Reminders

LOVE YOUR CONTENTLIKE IT’S YOUR BABY!

Important Reminders

Protect it. Watch it grow.Don’t let anyone steal it.

Thank You.

Colby Almond97th Floorcolby@97thfloor.com@colbyalmondhttp://slidesha.re/pinterestviral